National Trust for Historic Preservation Launches Historic Real Estate Advertising Section to Web Site
Resource Available to Realtors Selling Historic Residential & Commercial Properties
Posted July 21, 2010 | Contact pr@nthp.org or 202-588-6141
Washington, D.C. (July 21, 2010)—Today, the National Trust for Historic Preservation announced the launch of a new Historic Properties for Sale section on PreservationNation.org, an online area that offers realtors customizable advertising to sell residential and commercial properties that are more than 50 years old or historically significant. Expanding upon the popular Historic Properties section in Preservation magazine, the new site gives realtors the freedom to manage their listings with increased flexibility, including unlimited descriptive copy, multiple photos and video capabilities. Realtors will also benefit from the National Trust's highly trafficked web site, which attracts approximately 200,000 visitors a month who view over 700,000 web pages.
"Selling a home in today's market is challenging," said David Brown, executive vice president of the National Trust for Historic Preservation. "By tapping into the National Trust for Historic Preservation's Historic Properties for Sale site, realtors get a leg up with a set of prospective buyers passionate about historic homes."
Features include:
- Listings with extensive descriptive information, multiple photos and maps
- Local school reports
- Ability to track visitors to each property listing
- Robust data fields that will allow buyers to search for properties by details, including home style, year built, size, condition and price
Properties advertised with the National Trust will reach an audience that includes Baby Boomers who are highly educated with significant net worth.
Monthly web traffic for PreservationNation.org:
- Page views: 737,450
- Unique visitors: 159,480
- Pages per visitor session: 3.45
- Average time spent (min/sec): 2:44
SOURCE: GOOGLE ANALYTICS, MARCH 2010
Realtors can take advantage of a variety of advertising packages, starting with the 'Basic Listing' package at $60 for two months and the 'Featured Listing' package, which provides incremental visibility for specific properties, at $100 for two months.
The new real estate area will also connect visitors to related National Trust content on historic homes, such as weatherization tips and other resources for historic home owners.
This latest section of the National Trust's PreservationNation.org web site is part of a larger strategy to provide people with an online resource to make connections, share information and get inspired to save and enjoy historic places. The two-year old web site for preservationists and friends who want to preserve historic places continues to see robust growth, new daily content and positive visitor response.
To learn more about advertising your historic property with the National Trust for Historic Preservation, please visit http://www.historicrealestate.preservation.org.
The National Trust for Historic Preservation, a privately-funded nonprofit organization, works to save America’s historic places to enrich our future. www.PreservationNation.org
