Marketing & Communications Division
The Marketing & Communications Division provides leadership and strategic direction for the overall brand positioning and awareness of the National Trust for Historic Preservation, and includes the communications, corporate sponsorship/licensing, design, magazine, membership, and online departments.
Communications: raises public awareness and understanding of the National Trust for Historic Preservation through media contacts, public outreach programs, and speaking engagements of the President and Executive Team members; promotes and stages the organization's awards and recognition programs; coordinates selection and promotion of the 11 Most Endangered Historic Places, Dozen Distinctive Destinations, and other special projects.
Online Communications: manages the organization's web site as a marketing and outreach tool, as well as a way to provide information and resources to Trust members and the general public; plays a lead role in shaping PreservationNation, the National Trust for Historic Preservation’s virtual town square where people can share proven tools, make connections, and get inspired to save historic places.
Publications: develops and manages our general membership publication, Preservation magazine, as well as an on-line version of the magazine, Preservation Online.
Design: manages the National Trust for Historic Preservation brand identity and image and ensures consistency in use of the logo and other messaging components.
Membership: manages the organization's membership programs, strategies and operations. Works to expand the National Trust for Historic Preservation’s preservation constituency through marketing to a diverse audience. Handles new member recruitment, renewal of current members, and maintenance of member records; develops direct mail packages; manages a complimentary membership program with local groups; develops special appeals; and manages the Visa affinity card program.
Information Center: handles requests for information (telephone calls, letters, visits and Web Site feedback) by members and prospective members; provides staff support for the Board of Advisors, the National Trust for Historic Preservation's nationwide network of preservation leaders; and handles customer service issues for the organization.
Corporate Sponsoring/ Licensing: identifies opportunities to raise public awareness of Trust activities through affiliations with outside corporations; works closely with Development to establish corporate sponsorships and partnerships for Trust programs and special events. Directs licensing of products for royalty income from sales.
