Cultural Heritage Tourism Program Staff

Amy Jordan Webb

Amy Webb joined the National Trust in 1993. She is an active advocate for heritage tourism at the national level through her work with Partners in Tourism. She is a sought after presenter and has spoken at conferences in 41 states, two U.S. territories and Canada on national trends, success stories, and the principles of successful heritage tourism. Ms. Webb has completed two cultural heritage tourism success story publications and developed heritage tourism training materials. She helped to launch a how-to website for cultural heritage tourism practitioners at in 2005.

Prior to joining the National Trust, Amy worked as the Director of Tourism and Education for the Providence Preservation Society (PPS) in Providence, Rhode Island. During her eight year tenure she developed heritage education programs, organized an annual tour of historic homes, coordinated walking and motorcoach tours of historic Providence and created packaged itineraries and other collaborative marketing initiatives showcasing Providence's historic and cultural attractions.

Amy Webb holds a Master's degree in Architectural History and Historic Preservation from the University of Virginia and a Bachelor's degree in Architectural History from Wellesley College in Massachusetts. Her Masters thesis focused on the interpretation of historic sites in America between 1850 and 1950. Amy is based in Boulder, Colorado. She can be contacted at

Carolyn Brackett

Carolyn Brackett joined the National Trust in 2002 and provides heritage tourism consulting services to clients across the country. She has conducted numerous assessment visits and assisted communities and regions in developing cultural heritage tourism plans. She also conducts workshops on various cultural heritage tourism topics and speaks about cultural heritage tourism at preservation and tourism conferences.

Carolyn’s involvement in the tourism industry began in 1988 when she joined the Tennessee Department of Tourist Development.From 1990-1992, Carolyn Brackett served as the department's State Coordinator for the National Trust for Historic Preservation's Heritage Tourism Initiative. In 1993, she served as Executive Director of Historic Nashville Inc., Nashville's nonprofit preservation organization. From 1994-1996, she served at Director of Statewide Projects for Tennessee 200, Inc., the state's bicentennial organization. From 1997-2001, she served as Director of Marketing for The Hermitage, Home of President Andrew Jackson. Carolyn has a Bachelor of Science degree in historic preservation from Middle Tennessee State University in Murfreesboro. Carolyn is based in Nashville, Tennessee. She can be contacted at