Building a Heritage Tourism Image Library in Maine

Strategy: Be Creative (More with Less)

Type of attraction: Tourism Organization

Summary: Three Maine organizations partnered to fund the creation of a high-quality heritage tourism image library.

Realizing that rural museums are an important part of promoting a cultural heritage destination but many do not have the funds to have professional quality images taken, the Maine Office of Tourism, Maine Archives and Museum and the Maine Humanities Council partnered to fund the creation of a high-quality heritage tourism image library.

Eight museums were selected based on geographical diversity, museum theme, tourism readiness, public programming and other factors. Selected museums were the Penobscot Marine Museum, Maine Discovery Museum, Patten Lumberman’s Museum, Maine State Museum, Abbe Museum, Tides Institute, Sabbathday Lake Shaker Museum and Ogunquit Museum of American Art.

Award-winning photographer Dennis Welsh took active, engaging photographs which are used to promote these attractions to residents as well as national and international tourism markets. Partners may use the images in a variety of marketing venues including websites, tourism guides, tourism sales presentations and advertising. For more information, contact Abbe Levin, Maine Cultural Tourism Coordinator, alevin@gwi.net.