Five Alive on Benefit Street (Providence, RI)

Strategy: Collaborate in New Ways

Type of attraction: Arts Organization, Historical Society, Museum/Historic Site, Tourism Organization

Summary: It can be difficult for heritage attractions to promote their sites on their own. Recognizing this challenge, the Providence-Warwick Convention and Visitors Bureau worked with five heritage attractions along historic Benefit Street in 2010.

It can be difficult for heritage attractions to promote their sites on their own.  Recognizing this challenge, the Providence-Warwick Convention and Visitors Bureau worked with five heritage attractions along historic Benefit Street in 2010 (the Rhode Island School of Design Museum of Art, the Providence Athenaeum, the John Brown House, the First Baptist Church and the Stephen Hopkins House) to create a single ticket that offers admission to all five attractions.  The Convention and Visitors Bureau is helping by creating a brochure to promote the joint ticket.  Ticket sales are shared by all five attractions regardless of which sites visitors choose to actually visit. 

Barbara Barnes, tourism services manager for the Rhode Island Historical Society comments: “This partnership is especially meaningful for the smaller heritage sites included in this joint ticket as this really helps them get the word out about their site.  The Convention and Visitors Bureau played a key role in pulling this partnership together, and they have been enormously supportive of our efforts.”