Georgia Antebellum Trail Group Starts Pilgrimage
Strategy: Focus on Customer Potential, Serve Local Community
Type of attraction: Tourism Organization
Summary: Georgia’s Antebellum Trail, the state’s first tourism trail, follows a 100-mile route through seven communities from Athens to Macon.
Georgia’s Antebellum Trail, the state’s first tourism trail, follows a 100-mile route through seven communities from Athens to Macon. To celebrate the 25th anniversary of the Antebellum Trail in the spring of 2009 the group launched a new annual event, the Antebellum Trail Pilgrimage.
The Pilgrimage featured private historic homes not usually open to the public, creating an itinerary for a travelers looking for a long-weekend outing. A specific goal of the new event was to draw local tourists who were looking for close-by attractions rather than traveling farther during the recession. The Pilgrimage was scheduled to coincide with many of the region’s Springtime festivals, giving travelers even more reasons to plan a visit during this time period. The event’s success led organizers to continue offering the Pilgrimage annually. www.atpilgrimage.com.
Contact Hannah Smith, communications manager, Athens Convention & Visitors Bureau, 706-357-4430, hsmith@VisitAthensGA.com.