Inviting Kentuckians to Explore Their State

Strategy: Focus on Customer Potential

Type of attraction: Tourism Organization

Summary: With gas prices rising and the economy declining, the Kentucky Department of Travel & Tourism decided to encourage the state’s residents to travel close to home with a campaign called “Discover Your Own Backyard.”

With gas prices rising and the economy declining, the Kentucky Department of Travel & Tourism decided to encourage the state’s residents to travel close to home with a campaign called “Discover Your Own Backyard.” Kentuckians could visit a website “My Kentucky Backyard” to discover opportunities for vacationing in Kentucky. Travelers also responded to invitation to write about their Kentucky travel experiences and post their journals on the website.

For more information contact Kimberly Clay, Kentucky Department of Travel & Tourism, Kimberly.clay@kentucky.gov, 502-564-4930.