Maine Attracts “Foodies” and Lighthouse Aficionados

Strategy: Know Your Customer/Product

Type of attraction: Tourism Organization

Summary: Research by the Maine Office of Tourism showed two areas of interest for travelers that Maine has in abundance – great culinary experiences and intriguing historic lighthouses.

Research by the Maine Office of Tourism showed two areas of interest for travelers that Maine has in abundance – great culinary experiences and intriguing historic lighthouses. With this information, the tourism office developed strategies to capitalize on these interests and attract visitors to the state. Promotions included not just providing facts but adding lots of local color to bring these experiences to life for visitors. Special sections were created on the state’s tourism website to promote these interests. In the section www.visitmaine.com/restaurants/award-winning_chefs/, “foodies” will find all the information they need to plan their Maine dining experiences including restaurants, markets and festivals, dining with kids and even video interviews with Maine’s award-winning chefs.

In the section www.visitmaine.com/attractions/sightseeing_tours/lighthouse/, lighthouse enthusiasts can learn all about the state’s 60 lighthouses and plan which ones they want to tour. The site tells visitors which lighthouses are best seen by boat, which ones have museums or distinctive lights. Also included are video interviews with lighthouse keepers talking about their experiences. For more information, contact Abbe Levin, Maine Cultural Tourism Coordinator, alevin@gwi.net.