New Hampshire Creates New Partnerships

Strategy: Collaborate in New Ways

Type of attraction: Tourism Organization

Summary: The New Hampshire Department of Cultural Resources knew that many cultural and heritage sites were struggling in a difficult economic climate.

The New Hampshire Department of Cultural Resources knew that many cultural and heritage sites were struggling in a difficult economic climate. To help create partnerships that could support these organizations and benefit the state, the Department, which holds quarterly roundtable conversations for cultural organizations, planned a new type of gathering at the state’s annual Governor’s Conference on Tourism in May 2010.

The “Commissioner’s Bullpen” was attended by representatives from throughout the cultural heritage tourism industry, including arts organizations and historic sites as well as the lodging, restaurant and retail sectors. The Bullpen had two key elements:

Short introductions. Everyone sat in a circle, and each person had 90 seconds to “pitch” their organization, describe an upcoming goal (such as an event or long-term initiative) and what kind of partnership they were looking for.

45 minutes of one-on-one networking. Following the introductions, everyone had time for self-selected discussion with others who matched their interests and projects.

Response to the Bullpen was excellent. Participants partnered to promote events or work together on other projects, and the Department plans to use the format in future meetings.

For more information, contact Shelly Angers, communications coordinator, New Hampshire Department of Cultural Resources, shelly.angers@dcr.nh.gov or 603-271-3136.