New Hampshire Theaters Find Strength in Numbers

Strategy: Collaborate in New Ways

Type of attraction: Arts Organization

Summary: Professional theaters in New Hampshire have a long tradition of operating independently, but at times that has led to increased burdens in marketing and production costs, as well as overlapping of programming.

Professional theaters in New Hampshire have a long tradition of operating independently, but at times that has led to increased burdens in marketing and production costs, as well as overlapping of programming. With help from the New Hampshire Department of Cultural Resources, they joined together to form the New Hampshire Professional Theatre Association and began meeting on a regular basis to address concerns affecting both their individual businesses and the industry at large. As a group, they have designed a centralized website that includes links to all member theatres (www.nhprotheatre.org), created a contact list that allows them to share resources such as costumes and equipment, designed group co-op advertising that all participating theatres publish in their programs, and secured a six-page special section in the June 2010 issue of New Hampshire Magazine that included contact information and short descriptions for all member theatres. The issue also included a feature article on New Hampshire’s professional theatres and a paid group advertisement.

For more information, contact Shelly Angers, communications coordinator, New Hampshire Department of Cultural Resources, shelly.angers@dcr.nh.gov or 603-271-3136.