Strategy #10: Examples
Serve the Local Community
A Vote of Confidence for the North Berrien Historical Museum - In 1992, a dedicated group of volunteers from the North Berrien Historical Society created the North Berrien Historical Museum in Coloma, Michigan.
Air Zoo Gamble Pays Off in Michigan - The Air Zoo opened in 1979 as the Kalamazoo Aviation History Museum to showcase air and space flight through a collection of historic aircraft.
ArtBites Successfully Blends Museum Tours with Cooking Classes - In retrospect, 2007 was a tough year to launch a new business. However, despite the economic downturn that began the following year, Maite Gomez-Rejón managed to successfully launch her own company, ArtBites.
Athens Celebrates Distinctive Destination Award - In 2009 Athens, Georgia was designated as one of the National Trust for Historic Preservation’s Dozen Distinctive Destinations. To celebrate, the Athens-Clarke Heritage Foundation organized a series of Heritage Walks.
Boom to Bust and Back Again in Deadwood, South Dakota - Life was really good for the Adams Museum & House in the early 2000s. The introduction of gaming to Deadwood in 1989 had enabled the Adams Museum to expand their budget and hire a professional museum staff.
Building Local Loyalty at the Kentucky Gateway Museum Center - The Kentucky Gateway Museum Center in Maysville, Kentucky started a “Museum Scouts” program for fourth-graders who were studying Kentucky history. The result has been a program that builds long-term loyalty to the museum.
Cezanne Fast Forward - The Baltimore Museum of Art (BMA) hosted a late night closing party on the last weekend of the museum’s Cezanne exhibit in May 2010.
City Council Sees Lynchburg Museum System’s Success Up Close - Seeing is believing, and a tour of the Lynchburg Museum and historic home Point of Honor gave members of Lynchburg, Virginia’s City Council a chance to experience the museum as a community treasure.
Coal Country Tours Share History and Help the Economy in Southern West Virginia - When the Battle of Blair Mountain erupted in 1921, more than 10,000 armed coal miners fought thousands of heavily armed mine guards, deputies, state police and company employees.
deCordova Sculpture Park and Museum Reaches out to Families - The deCordova Sculpture Park and Museum in Lincoln, Massachusetts has been enjoying strong visitation despite the economic downturn.
Encouraging Repeat Visitors in Hawai’i - In June 2010, the Hawai’i Tourism Authority (HTA) launched a new Hawai’i Heritage Sites program to promote significant heritage sites on the Hawaiian Islands.
Georgia Antebellum Trail Group Starts Pilgrimage - Georgia’s Antebellum Trail, the state’s first tourism trail, follows a 100-mile route through seven communities from Athens to Macon.
Health and History Join Forces in Marathon - Happenstance is defined as something good happening by chance, and the word certainly describes Freedom’s Run, a marathon that combines the goals of encouraging health & fitness and appreciating the rich heritage of the Shepherdstown, WV, region.
Helping Locals Discover the Arts and Culture in Los Angeles - LA INC. is helping Angelenos discover the arts and culture in their own backyard.
Indiana Experience Brings the Past to Life - For almost 200 years the Indiana Historical Society has preserved, interpreted and shared the state’s history through its research library and archives as well as its publication and programming endeavors.
Louisiana Main to Main Helps Rebuild State’s Cultural Economy - Three years before the rest of the nation experienced an economic downturn in 2008, Hurricanes Katrina and Rita devastated Louisiana’s cultural heritage tourism.
Making History Relevant to Younger Audiences at the Edith Bolling Wilson Birthplace - The Edith Bolling Wilson Birthplace Museum in Wytheville, Virginia - a museum with a single, “wearing all hats” employee - has embarked upon several successful partnerships.
Marketing Services to Museum Members - The Mariner’s Museum in Newport News, Virginia began offering digital restoration services to its members in 2008. Their photo specialists will digitally restore and print old family photos for a fee and even offer free consultations.
Michigan’s Mackinac State Historic Parks Reaches Out to New Audiences - The U.S. economy may have plunged in 2008, but Michigan’s economy has been faltering since 2003. For the Mackinac State Historic Parks, this translated to years of declining state support and increased dependence on earned income.
Museum Merger Creates New Opportunities - “It is a rare occurrence in the nonprofit world when a museum seeks out another museum to entrust with its collections, to ensure those historical treasures are well cared for,” says Amy Lent, executive director of Maine Maritime Museum.