Strategy #11: Examples

Emphasize Value

A Vote of Confidence for the North Berrien Historical Museum - In 1992, a dedicated group of volunteers from the North Berrien Historical Society created the North Berrien Historical Museum in Coloma, Michigan.

Air Zoo Gamble Pays Off in Michigan - The Air Zoo opened in 1979 as the Kalamazoo Aviation History Museum to showcase air and space flight through a collection of historic aircraft.

Cezanne Fast Forward - The Baltimore Museum of Art (BMA) hosted a late night closing party on the last weekend of the museum’s Cezanne exhibit in May 2010.

Great Idaho Getaway Program - Idaho’s state tourism office decided that with the downturn in the economy, it was time to try something really different in their tourism marketing.

Helping Locals Discover the Arts and Culture in Los Angeles - LA INC. is helping Angelenos discover the arts and culture in their own backyard.

Indiana Attracts Tourists through Emails - Faced with a significant budget cut, the Indiana Office of Tourism Development (IOTD) needed to maximize available resources to reach visitors

New Alliances in Alaska - Tourism in Alaska has always been heavily influenced by the cruise industry.

Old Sturbridge Village - Old Sturbridge Village, a living history village in Massachusetts that depicts early New England life from 1790 to 1840, ended 2009 in the black for the first time in a decade.

Optimism in Bisbee, Arizona - “The most important thing in tough times is: just be optimistic,” explains Carrie Gustavson, director of the Bisbee Mining & Historical Museum.

Smithsonian’s Annual Museum Day - Each September since 2004, Smithsonian Magazine has coordinated a “Museum Day” offering free admission for two adults at participating museums across the country. This event has grown from a few hundred museums in 2004 to 1,300 museums in 2009.

Spend Time in the Past at Shaker Village - Shaker Village of Pleasant Hill, located in central Kentucky’s famous Bluegrass region, is America’s largest restored Shaker community.

Taking a Chance and Building Goodwill - The annual Haystack Weekend Workshop, 3½ days of classes with master craftsmen, is one of the Maine Crafts Association’s most popular educational programs.

The Missouri History Museum’s Time Travelers Program Sweetens Membership Appeal - Bringing in new members can be a challenge for any organization, but the Missouri History Museum has figured out a creative way to sweeten the deal for their own members.

Virginia Historical Society Eliminates Admission Fee for 2010 - Times are tough, and many museums are struggling to make ends meet. At the same time, the board of the Virginia Historical Society recognized that the same financial pressures have affected the pocketbooks of their visitors.

“Berea Proud” in Kentucky - Berea, Kentucky has long been known as an arts community that draws cultural travelers. Still, when the economy began to falter, the Berea Tourist & Convention Commission’s staff knew that they couldn’t take their success for granted.