Strategy #3: Examples

Know Your Customer and Your Product

A Vote of Confidence for the North Berrien Historical Museum - In 1992, a dedicated group of volunteers from the North Berrien Historical Society created the North Berrien Historical Museum in Coloma, Michigan.

Air Zoo Gamble Pays Off in Michigan - The Air Zoo opened in 1979 as the Kalamazoo Aviation History Museum to showcase air and space flight through a collection of historic aircraft.

ArtBites Successfully Blends Museum Tours with Cooking Classes - In retrospect, 2007 was a tough year to launch a new business. However, despite the economic downturn that began the following year, Maite Gomez-Rejón managed to successfully launch her own company, ArtBites.

Atchafalaya National Heritage Area Reaches Ecotourists - The Atchafalaya National Heritage Area was established in 2006 to celebrate and preserve the heritage and culture of 14 parishes in south central Louisiana after having state heritage area designation for the previous eight years.

Boom to Bust and Back Again in Deadwood, South Dakota - Life was really good for the Adams Museum & House in the early 2000s. The introduction of gaming to Deadwood in 1989 had enabled the Adams Museum to expand their budget and hire a professional museum staff.

Cezanne Fast Forward - The Baltimore Museum of Art (BMA) hosted a late night closing party on the last weekend of the museum’s Cezanne exhibit in May 2010.

Cherokee Nation Says Osiyo to Visitors - The unique culture and heritage of the Cherokee Nation is woven throughout a 14-county jurisdictional area in northeastern Oklahoma.

Coal Country Tours Share History and Help the Economy in Southern West Virginia - When the Battle of Blair Mountain erupted in 1921, more than 10,000 armed coal miners fought thousands of heavily armed mine guards, deputies, state police and company employees.

Colorado Tourism Office Focuses on Local Market - In response to the economic downturn, the Colorado Tourism Office redirected heritage tourism marketing dollars to promote in-state travel as well as the “regional drive market,” or, people who live within driving distance of Colorado.

Creative Programs Help Shelburne Museum Weather Economic Storms - “Have good staff and invest in creative programming,” says Stephan Jost, director of Vermont’s Shelburne Museum, succinctly summarizing the museum’s extraordinarily successful effort to not only survive but thrive in a difficult economy.

deCordova Sculpture Park and Museum Reaches out to Families - The deCordova Sculpture Park and Museum in Lincoln, Massachusetts has been enjoying strong visitation despite the economic downturn.

Encouraging Repeat Visitors in Hawai’i - In June 2010, the Hawai’i Tourism Authority (HTA) launched a new Hawai’i Heritage Sites program to promote significant heritage sites on the Hawaiian Islands.

Equestrian Games Bring the World to Kentucky - When the Alltech FEI World Equestrian Games came to Kentucky for 16 days in the fall of 2010, the Kentucky Department of Travel & Tourism capitalized on an opportunity to reach a new audience arriving from 60 countries around the globe.

History Riding High: Building Bicycle Friendly Communities in West Texas - Like many rural areas, Far West Texas depends on tourism as an economic driver, yet has few resources to develop new businesses.

Indiana Attracts Tourists through Emails - Faced with a significant budget cut, the Indiana Office of Tourism Development (IOTD) needed to maximize available resources to reach visitors

Indiana Experience Brings the Past to Life - For almost 200 years the Indiana Historical Society has preserved, interpreted and shared the state’s history through its research library and archives as well as its publication and programming endeavors.

Knowing Visitors Helps History Sites Succeed - Attracting more visitors, writing successful grant applications, making the case for increased support from funders and targeting resources are ongoing tasks for historic sites and museums.

Maine Attracts “Foodies” and Lighthouse Aficionados - Research by the Maine Office of Tourism showed two areas of interest for travelers that Maine has in abundance – great culinary experiences and intriguing historic lighthouses.

Miniatures Play Big at Kentucky Gateway Museum Center - The Kentucky Gateway Museum Center serves three important functions. The first is preserving and making available to researchers a large archival collection documenting Kentucky’s history.

Old Sturbridge Village - Old Sturbridge Village, a living history village in Massachusetts that depicts early New England life from 1790 to 1840, ended 2009 in the black for the first time in a decade.

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