Strategy #4: Examples

Enhance Your Product to Increase Its Appeal

A Vote of Confidence for the North Berrien Historical Museum - In 1992, a dedicated group of volunteers from the North Berrien Historical Society created the North Berrien Historical Museum in Coloma, Michigan.

Air Zoo Gamble Pays Off in Michigan - The Air Zoo opened in 1979 as the Kalamazoo Aviation History Museum to showcase air and space flight through a collection of historic aircraft.

All Roads Lead to Maine Fiberarts Tour Weekend - Maine Fiberarts, a statewide nonprofit arts organization, meets it mission of supporting the state’s fiber arts industry.

ArtBites Successfully Blends Museum Tours with Cooking Classes - In retrospect, 2007 was a tough year to launch a new business. However, despite the economic downturn that began the following year, Maite Gomez-Rejón managed to successfully launch her own company, ArtBites.

Beyond Lewis & Clark - The 2004-2006 bicentennial of the Lewis & Clark expedition provided an opportunity for exciting new programming in North Dakota, including guided multi-day canoe trips on the Missouri River.

Boom to Bust and Back Again in Deadwood, South Dakota - Life was really good for the Adams Museum & House in the early 2000s. The introduction of gaming to Deadwood in 1989 had enabled the Adams Museum to expand their budget and hire a professional museum staff.

Building Up in a Down Economy - Despite the economic downturn, several states are making substantial investments in their state history museums.

Cezanne Fast Forward - The Baltimore Museum of Art (BMA) hosted a late night closing party on the last weekend of the museum’s Cezanne exhibit in May 2010.

Coal Country Tours Share History and Help the Economy in Southern West Virginia - When the Battle of Blair Mountain erupted in 1921, more than 10,000 armed coal miners fought thousands of heavily armed mine guards, deputies, state police and company employees.

Creative Programs Help Shelburne Museum Weather Economic Storms - “Have good staff and invest in creative programming,” says Stephan Jost, director of Vermont’s Shelburne Museum, succinctly summarizing the museum’s extraordinarily successful effort to not only survive but thrive in a difficult economy.

deCordova Sculpture Park and Museum Reaches out to Families - The deCordova Sculpture Park and Museum in Lincoln, Massachusetts has been enjoying strong visitation despite the economic downturn.

Encouraging Repeat Visitors in Hawai’i - In June 2010, the Hawai’i Tourism Authority (HTA) launched a new Hawai’i Heritage Sites program to promote significant heritage sites on the Hawaiian Islands.

Equestrian Games Bring the World to Kentucky - When the Alltech FEI World Equestrian Games came to Kentucky for 16 days in the fall of 2010, the Kentucky Department of Travel & Tourism capitalized on an opportunity to reach a new audience arriving from 60 countries around the globe.

Establishing Butte as “Montana’s Festival City” - Butte has long been known as a center for copper mining, but if Main Street Uptown Butte has its way it may become known as “Montana’s Festival City.”

History Riding High: Building Bicycle Friendly Communities in West Texas - Like many rural areas, Far West Texas depends on tourism as an economic driver, yet has few resources to develop new businesses.

Hosting the 2014 World Acadian Congress in Maine - What does a community do when its economy is shrinking and young people are leaving in search of jobs? Does the community lose its cultural identity? Do the people who leave forget their heritage?

Indiana Experience Brings the Past to Life - For almost 200 years the Indiana Historical Society has preserved, interpreted and shared the state’s history through its research library and archives as well as its publication and programming endeavors.

Iowa Museum Association Focuses on Partnerships - With Iowa’s museums facing the same challenges as others across the country during the economic downturn – attracting visitors, coping with budget cuts and even reducing staff.

Louisiana Main to Main Helps Rebuild State’s Cultural Economy - Three years before the rest of the nation experienced an economic downturn in 2008, Hurricanes Katrina and Rita devastated Louisiana’s cultural heritage tourism.

Maine Opens Center for Crafts - When the Maine Center for Crafts opened in December 2009 –in the midst of a nationwide economic recession – executive director Tracy Michaud Stutzman admits, “We were a little nervous about the economy.”

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