Strategy #5: Examples

Leverage Anniversaries and Other Celebrations

Beyond Lewis & Clark - The 2004-2006 bicentennial of the Lewis & Clark expedition provided an opportunity for exciting new programming in North Dakota, including guided multi-day canoe trips on the Missouri River.

Building Up in a Down Economy - Despite the economic downturn, several states are making substantial investments in their state history museums.

Hosting the 2014 World Acadian Congress in Maine - What does a community do when its economy is shrinking and young people are leaving in search of jobs? Does the community lose its cultural identity? Do the people who leave forget their heritage?

Optimism in Bisbee, Arizona - “The most important thing in tough times is: just be optimistic,” explains Carrie Gustavson, director of the Bisbee Mining & Historical Museum.

Poplar Forest Builds on 200th Anniversary to Increase Visitation in a Challenging Economy - For the past 24 years, Poplar Forest has offered an opportunity to watch “preservation in progress.” Archeologists and restoration craftspeople have been working to restore the National Historic Landmark designed by Thomas Jefferson.

Taking the Civil War on the Road in Pennsylvania for the Sesquicentennial - A state-of-the-art traveling exhibit will visit all 67 of Pennsylvania’s counties in the next four years to commemorate the sesquicentennial of the Civil War.

Tourism Plans Respond to Visitor Interests in St. Augustine - For many years, St. Augustine, Florida, has hosted some five million visitors annually to enjoy the city’s historic sites, dining, shopping and beaches.

Vermont Builds Tourism Success on Anniversaries - Commemorating an anniversary related to a state’s history can often be an opportunity to encourage residents and visitors to enjoy special events and explore all the state has to offer. In Vermont, two such occasions are occurring just a few years apart.