Strategy #7: Examples

Be Creative and Do More With Less

Baker County Oregon Attracts Visitors through Flickr - Enticing travelers to choose a destination is easier when they can actually see the beautiful sunset on the water or the elegance of historic downtown buildings or the liveliness of a local festival.

Bartering Provides a Win-Win Partnership for Historic House Museum - Keeping 1,000 acres mowed, weeded and cultivated at The Hermitage, the historic home of President Andrew Jackson near Nashville, Tennessee, always generated big expenses.

Boom to Bust and Back Again in Deadwood, South Dakota - Life was really good for the Adams Museum & House in the early 2000s. The introduction of gaming to Deadwood in 1989 had enabled the Adams Museum to expand their budget and hire a professional museum staff.

Building a Heritage Tourism Image Library in Maine - Three Maine organizations partnered to fund the creation of a high-quality heritage tourism image library.

Creative Programs Help Shelburne Museum Weather Economic Storms - “Have good staff and invest in creative programming,” says Stephan Jost, director of Vermont’s Shelburne Museum, succinctly summarizing the museum’s extraordinarily successful effort to not only survive but thrive in a difficult economy.

Economic Downturn Has Surprising Benefit for Hermitage Restoration - When President Andrew Jackson’s stately Greek Revival mansion was finished in 1836, the centerpiece of this 1,000-acre plantation near Nashville, Tennessee looked as if it was built for the ages.

Gearing up for Success in Detroit - When the City of Detroit decided they could no longer fund the Detroit Historical Museum, the future of the museum looked bleak.

History Riding High: Building Bicycle Friendly Communities in West Texas - Like many rural areas, Far West Texas depends on tourism as an economic driver, yet has few resources to develop new businesses.

Keeping Alive the Dream of a Statewide Main Street Program in Idaho - Plans were well underway for a new statewide Main Street program in Idaho when the economy went under.

Making History Relevant to Younger Audiences at the Edith Bolling Wilson Birthplace - The Edith Bolling Wilson Birthplace Museum in Wytheville, Virginia - a museum with a single, “wearing all hats” employee - has embarked upon several successful partnerships.

New Programs Meet Mission for Iowa’s Silos & Smokestacks National Heritage Area - When Iowa’s Silos & Smokestacks National Heritage Area received its federal designation in 1996, organizers were surprised to find no federal money was forthcoming.

Site Stewards in Wyoming - The Wyoming Division of State Parks, Historic Sites & Trails operates a number of historic sites in Wyoming, and with staff and resources stretched thin it can be difficult to ensure that every site has all the staff it needs.

The Missouri History Museum’s Time Travelers Program Sweetens Membership Appeal - Bringing in new members can be a challenge for any organization, but the Missouri History Museum has figured out a creative way to sweeten the deal for their own members.

Trolley Tours Keep Rolling in Corvallis, Oregon - When the downturn in the economy affected Visit Corvallis’ budget, staff needed to find a way to cost-effectively market programs such as the Saturday Trolley Tour of historic homes.

Virginia Museum Works with Barnes & Noble - During a week-long Barnes & Noble book fair in 2009, a percentage of shoppers’ Barnes & Noble purchase amounts went to the History Museum of Western Virginia to support the museum’s education programs.

Virginia TimeTravelers Streamlines Operations and Seeks New Sources of Revenue - Virginia’s TimeTravelers program has undergone several changes in response to the economic downturn.

Virginia Tourism Corp. Makes Advertising Affordable - The Virginia Tourism Corporation has had a cooperative advertising program for many years, but with the economic downturn, they wanted to do even more to ensure that destinations and attractions could afford to advertise.