Strategy #8: Examples

Take Advantage of Technology and Social Networking

A Vote of Confidence for the North Berrien Historical Museum - In 1992, a dedicated group of volunteers from the North Berrien Historical Society created the North Berrien Historical Museum in Coloma, Michigan.

Baker County Oregon Attracts Visitors through Flickr - Enticing travelers to choose a destination is easier when they can actually see the beautiful sunset on the water or the elegance of historic downtown buildings or the liveliness of a local festival.

Balboa Park Museums Find Synergy in Working Together - San Diego’s Balboa Park offers a broad spectrum of large and small museums, many of which are housed in Spanish Colonial Revival buildings built for the Panama-California Exposition in the mid 1930s.

Cezanne Fast Forward - The Baltimore Museum of Art (BMA) hosted a late night closing party on the last weekend of the museum’s Cezanne exhibit in May 2010.

Cherokee Nation Says Osiyo to Visitors - The unique culture and heritage of the Cherokee Nation is woven throughout a 14-county jurisdictional area in northeastern Oklahoma.

deCordova Sculpture Park and Museum Reaches out to Families - The deCordova Sculpture Park and Museum in Lincoln, Massachusetts has been enjoying strong visitation despite the economic downturn.

Facebook Helps Save Washington State’s Main Street Program - In 2010, when the state of Washington proposed eliminating the Main Street Program as part of the state’s budget cuts.

Great Idaho Getaway Program - Idaho’s state tourism office decided that with the downturn in the economy, it was time to try something really different in their tourism marketing.

Helping Locals Discover the Arts and Culture in Los Angeles - LA INC. is helping Angelenos discover the arts and culture in their own backyard.

History Riding High: Building Bicycle Friendly Communities in West Texas - Like many rural areas, Far West Texas depends on tourism as an economic driver, yet has few resources to develop new businesses.

Indiana Experience Brings the Past to Life - For almost 200 years the Indiana Historical Society has preserved, interpreted and shared the state’s history through its research library and archives as well as its publication and programming endeavors.

Keeping Alive the Dream of a Statewide Main Street Program in Idaho - Plans were well underway for a new statewide Main Street program in Idaho when the economy went under.

Making History Relevant to Younger Audiences at the Edith Bolling Wilson Birthplace - The Edith Bolling Wilson Birthplace Museum in Wytheville, Virginia - a museum with a single, “wearing all hats” employee - has embarked upon several successful partnerships.

New Technology Enhances Event for Essex National Heritage Area - Transitioning from printing brochures and buying magazine ads to Internet and mobile phone communication tools can be a sure way to save money during tough economic times, but “you have to get people to look at it,” notes Annie Harris.

Optimism in Bisbee, Arizona - “The most important thing in tough times is: just be optimistic,” explains Carrie Gustavson, director of the Bisbee Mining & Historical Museum.

Partnerships for Washington State’s Cascade Loop Heritage Tour - In times of diminished resources, partnerships can often yield results that organizations would not have been able to accomplish on their own.

Smithsonian’s Annual Museum Day - Each September since 2004, Smithsonian Magazine has coordinated a “Museum Day” offering free admission for two adults at participating museums across the country. This event has grown from a few hundred museums in 2004 to 1,300 museums in 2009.

Spend Time in the Past at Shaker Village - Shaker Village of Pleasant Hill, located in central Kentucky’s famous Bluegrass region, is America’s largest restored Shaker community.

Stratford Hall leads the way for new historic house museum tour models - When the first group of ladies campaigned to save Virginia’s Stratford Hall, the birthplace of Confederate General Robert E. Lee, they succeeded in acquiring the property in 1929 – just as America sank into the Great Depression.

Taking the Civil War on the Road in Pennsylvania for the Sesquicentennial - A state-of-the-art traveling exhibit will visit all 67 of Pennsylvania’s counties in the next four years to commemorate the sesquicentennial of the Civil War.

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