Virginia Museum Works with Barnes & Noble

Strategy: Balance Your Budget, Be Creative (More with Less), Collaborate in New Ways

Type of attraction: Museum/Historic Site

Summary: During a week-long Barnes & Noble book fair in 2009, a percentage of shoppers’ Barnes & Noble purchase amounts went to the History Museum of Western Virginia to support the museum’s education programs.

During a week-long Barnes & Noble book fair in 2009, a percentage of shoppers’ Barnes & Noble purchase amounts went to the History Museum of Western Virginia to support the museum’s education programs.  "Being at Barnes & Noble as part of the book fair provided exposure for our museum," says Linda VanLuik, educator at the History Museum of Western Virginia.