Winchester Builds Tourism Around Unique Features

Strategy: Know Your Customer/Product

Type of attraction: Tourism Organization

Summary: “Winchester is a heritage travel destination,” says Nancy Turner, director of the Winchester-Clark County Tourism Office in Kentucky. “We want to get families to come and see that history is a great thing.”

 

“Winchester is a heritage travel destination,” says Nancy Turner, director of the Winchester-Clark County Tourism Office in Kentucky. “We want to get families to come and see that history is a great thing.” To accomplish that, the tourism office and many partners work together to promote the county’s unique and unusual attractions. Offerings include a Stone Fence Driving Tour, which takes visitors through the countryside to see fences built in the 19th century by African-Americans using techniques brought to the area by Scottish immigrants.

Winchester is also celebrates its distinction as the birthplace of beer cheese. An annual Beer Cheese Festival is organized by Winchester First Main Street Program and downtown businesses, and the Winchester-Clark County Tourism Office helps promte the event. Festival-goers can purchase tasting tickets and vote on their favorite three beer cheeses from among dozens of recipes.

Visitors can also tour the factory where Ale-8-One is made. The soft drink is unique to Kentucky and has been bottled in Winchester since 1926, using a closely guarded secret family formula.

For more information, visit www.tourwinchester.com or contact Nancy Turner, tourism director, at 800-298-9105.