Press Release Tips

Make sure the information is newsworthy.
Tell the audience that the information is intended for them and why they should continue to read it.
Deal with the facts. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
Ask yourself, "How are people going to relate to this and will they be able to connect?"
Make sure the first 10 words of your release are effective, as they are the most important.
Avoid excessive use of adjectives and fancy language.
Keep the press release as brief a possible. A general rule is that press releases should not be longer than two pages.
Provide as much contact information as possible: Individual to contact, address, phone, fax, email, Web site address.
Make sure you wait until you have something with enough substance to issue a release.
Make it as easy as possible for media representatives to do their jobs.