National Trust News: This Place Matters

The photographs—more than 2,000—arrived from around the country and depicted sites as diverse as a Bronx street corner and an Alaska monument. The National Trust’s ongoing This Place Matters campaign, in which people snap photos of the places they cherish, featured a first-ever photo contest last October.

After judges selected 12 finalists (check them out at, the public voted online and chose Audrey Zamora’s photo of the ­Humble Oil Building as the winner. Johnson wrote that she photographed the deteriorating building because it "tells a story that is both unique to San Antonio and at the same time applicable to cities all over the world struggling with preservation."

Dolores McDonagh, vice president of membership at the National Trust, says the campaign is proving to be a simple yet powerful way to explain the importance of historic preservation to a wider audience. "We are hoping to inspire people to start a conversation in their communities about what places matter to them," she says.

Sponsored by Fireman’s Fund Insurance Company and National Trust Insurance Services, the contest will return this summer. The plan, says McDonagh, is to keep finding new and creative ways to use the campaign to identify and help save threatened sites.

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