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Advertising Information

More than 500,000 readers trust Preservation for the latest news, columns, and features on preserving America's historic places. Their special interests include historic properties, historic travel, preservation products and services, preservation advocacy, and education. Their average age is 55 years old; average household income is $113,000; and average household net worth is $980,500. Our readers graduate from college (73.6%) and hold post-graduate degrees (38.4%). They work in professional or managerial jobs (69.8%).

They participate in many civic activities, voting in Federal, state, or local elections (99.1%); actively working as volunteers in civic and political organizations (63.0%); writing to elected officials or editors of print media about matters of public business (39.5%); engaging in fund raising (37.2%); addressing public meetings (28.6%); and personally visiting elected officials to express a point of view (14.9%).

Preservation readers save and revitalize historic homes and communities. They upgrade historic properties for modern living (83.3%); invest in historic commercial and residential real estate (45.3%); and remodel rooms, floors, plumbing and roofing (44.9%). They spend an average of $14,100 a year on home improvements.  

They travel to historic destinations frequently (94.7%). They take an average of 5.6 overnight trips a year within the continental U.S. (89.2%), spending an average of $2,300. The percentage who spend at least $3,000 or more a year on domestic travel (27.8%) is nearly 10 times the percentage of U.S. adults (2.9%). They read Preservation for planning trips to historic places (82.9%).

For more information about Preservation and our readers, request a media kit or call (800) 944-6847. For online advertising information, contact Bob Barron at (202) 588-6068.

Looking for a historic home? Browse our Historic Properties for Sale.

Classified
David Montiel, (202) 588-6065

Historic Properties, Steals & Deals
Beth Siegel, (202) 588-6069

SALES REPRESENTATIVES

New York
Bob Barron
1785 Massachusetts Ave., NW
Washington, DC 20036
(202) 588-6068
Fax (202) 588-6172

Midwest
Robert Purdy Associates
307 North Michigan, Suite 415
Chicago, IL 60601
Bob Purdy
Tom Meehan
(312) 726-7800

Northeast
Eric Lange
Steve Ganak Ad Reps
51 Church Street
Boston, MA 02116
(617) 542-6913
Fax (617) 542-7227

Mid-Atlantic
Jim Cooke
JC Advertising Sales
8613 Indian Springs Road
Laurel, MD 20724-1901
(240) 264-6525
Fax (240) 264-6526

South
Scott Rickles
Ray Rickles & Company
560 Jacaranda Court
Alpharetta, GA 30022
(770) 664-4567
Fax (770) 740-1399

West
Christine Tye
Bob J. Flahive Co.
1051 Broadway, Ste. D
Sonoma, CA.  95476
(707) 935-2880
Fax (707) 935-0858

Canada
Christopher J. Brown
Media Services International
22-5160 Explorer Drive
Mississauga, Ont. L4W4T7
(905) 238-9228

FREQUENCY AND CLOSING DATES
Preservation is published six times a year. Artwork is due no later than five business days after the closing date. No reservations or cancellations will be accepted after the closing date. Reservation and cancellations must be confirmed in writing.

BANNER SECTIONS
Historic Hotels of America (May/June, November/December)
For Historic Hotels of America members only, this banner advertising section reminds National Trust members that historic hotels offer the best of everything. Among our members are New York's Waldorf-Astoria, Washington's Hay-Adams and the famous Jekyll Island Club Hotel.

Historic House Museums (January/February, July/August)
Featuring a facade, an architectural detail, or an unusual artifact in black-and-white photography attracts readers to respond to the historic allure of house museums. Body copy promotes visitation, educational outreach, special events and activities.

Historic Travel (Every Issue)
Historic destinations, heritage tourism initiatives and historic travel services all enjoy the benefits of affordability and frequency in this 1/6th-page travel directory section. Tourism promotion agencies and destination marketing offices use the space to announce special events and activities in time-sensitive copy. 

For more information about special sections, call (800) 944-NTHP or e-mail James Cooke.

SPECIAL SECTIONS
Jan/Feb - Historic Southeast, Historic House Museums
Mar/Apr - Treasures of Maryland, Historic Midwest, Historic International
May/June - Civil War Trails, Treasures of New York, Historic Rockies,
Historic Hotels of America
July/Aug - African-American Trails, Historic House Museums, Historic Main Streets
Sept/Oct - Treasures of Virginia, Treasures of Pennsylvania
Nov/Dec - Revolutionary War Trails, Historic Southwest, Historic Hotels of America

VALUE ADDED
Reader Service (in every issue)

Reader Service is a free 15-word listing with a business reply card that generates inquiries from readers who are interested in more information about advertisers. Inquiries are delivered to advertisers in the form of gummed labels and/or via email for six months. A 1/6 Page ad qualifies an advertiser for one issue of Reader Service. A full-page ad, or the total equivalent, qualifies an advertiser for six issues of Reader Service.

Advertising Rates 2008

Pre-Printed Inserts
1-page (2) $10,750
2-page (4) $20,370
3-page (6) $28,925
4-page (8) $37,500
5-page (10) $46,150
6-page (12) $54,800
7-page (14) $63,250
8-page (16) $71,275

BIND-IN CARD - $5,000
SPECIAL POSITION CHARGE: 15%

Classified (prepayment required)
$4.75 per word, 25 word minimum
$4.50 per word with 2 or more paid insertions

Historic Properties (prepayment required)
$525 per property

GENERAL INFORMATION
Frequency discounts must be contracted in advance. Schedules not completed will be billed at the earned applicable rate. Discounts of 15% are available to recognized advertising agencies only. No agency discounts may be taken on production charges. No cash discounts are allowed. A 1.5% monthly fee will be applied to accounts that are 30 days past due. Advertisers submitting materials that do not meet our mechanical requirements will be billed at cost for in-house production work. Art materials will be returned only upon written request; otherwise they will be retained for one year and then discarded. For more information, call (800) 944-NTHP.

ADVERTISING POLICY
Advertising is subject to the publisher's approval. The publisher is not responsible for errors in type set by Preservation including response codes, or for omission of an advertisement. Positioning is not guaranteed unless confirmed in writing by the publisher. Advertisers and agencies assume liability for all content of advertisements and assume responsibility for any claims arising therefrom made against the publisher. Rates are subject to change without notice.

AD MATERIAL REQUIREMENTS
Preferred Format: High-resolution PDF with all fonts and art embedded, or Quark Xpress 6.0 for Mac including all fonts, Line art and images.

Preparation: Color ads must be in CMYK (no RGB elements). Art must be at least 300 dpi. Black and white ads must be grayscale. Spreads with
gutter bleeds must be submitted as a single continuous fi le, not two separate pages.

Proofs: We require contract proofs for all ads. Proofs must be sent to the mailing address to the left and must be representative of the digital file. A $75 fee will be incurred if a proof is not submitted.