Advertising Information

Sale Representatives · Closing Dates · Special Sections · Rate Card · General Information

Overview

Preservation is the magazine for people who love historic places. Each issue spotlights sites that have shaped the American identity, and the people working tirelessly to protect them. Thought-provoking narratives and brilliant photography celebrate historic places of all kinds—from houses, train depots, and theaters to battlefields, national parks, heritage travel destinations, and sacred sites.

More than 300,000 readers enjoy Preservation each quarter. They are affluent, active, and educated, with a passion for travel.  Their average age is 64; average household income is $153,000; and average household networth is $1.53 million.

Preservation readers travel to historic destinations frequently, taking an average of 4.5 vacations per year and spending 12 nights in a hotel annually.  They spend an average of $7,780 on travel each year, of which $4,730 is spent on domestic travel. They like to explore, with 85% visiting museums,79% visiting historic homes and gardens, and 72% visiting historic sites.  They turn to Preservation for help planning trips to historic places (79%). — Readex Research study, 2014

For more information about Preservation and our readers, request a media kit or call (800) 944-6847. 

Sales Representatives

Midwest
Bob Purdy
(630) 665-5315
bob@robertpurdy.com

Northeast
Eric Lange

(781) 642-0400
erklange@aim.com

Mid-Atlantic and NYC
Susan Seifert
susan@seifertassociatesinc.com
(410) 377-3007

South
Scott Rickles - SC/TN/TX
(770) 664-4567
srickles@aol.com

Dan Tomkiewicz - AL/AR/FL/KY/LA/MS/NC/GA
(770) 640-1681
dtomkiewicz@earthlink.net

West
Bob Flahive / Christine Tye

(707) 935-2880
robert.flahive@flahive.com
christine.tye@vom.net

Closing Dates

Preservation is published four times a year. Artwork is due no later than five business days after the closing date. No reservations or cancellations will be accepted after the closing date. Reservations and cancellations must be confirmed in writing.

 2015 Issue  Closing Date  Materials Due
 Winter    (mails January 2, 2015)  October 20, 2014  October 28, 2014
 Spring     (mails April 4, 2015)  January 26, 2015  February 2, 2015
 Summer   (mails July 6, 2015)  April 27, 2015  May 4, 2015
 Fall           (mails October 6, 2015)  July 27, 2015  August 3, 2015


REGULAR ADVERTISING SECTIONS

Historic Hotels of America
For Historic Hotels of America members only, this advertising section reminds National Trust members that historic hotels offer the best of everything. Current Historic Hotels of America members include New York's Waldorf-Astoria, Washington's Hay-Adams and the famous Jekyll Island Club Hotel.

Historic Travel
Historic destinations, heritage tourism initiatives and historic travel services all enjoy the benefits of affordability and frequency in this 1/6th-page travel directory section. Tourism promotion agencies and destination marketing offices use the space to announce special events and activities in time-sensitive copy.

Marketplace
Showcase products and services used in preserving historic properties

Historic Properties
Historic properties for sale across the county.

Preservation Education
Reach preservationists looking to add to their knowledge of the field or further their preservation education. Available in the Fall and Winter issues of Preservation.

Reader Services - value added
Spotlight on Advertisers, Preservation's reader services program, includes a free 10-word listing with a business reply card, a logo, and link to your website that generates inquiries from readers interested in more information about advertisers. Inquiries are delivered to advertisers via email for up to six months.

2015 Special Sections

  • Winter - Historic Southeast 
  • Spring - Spring Travel / Historic New York State
  • Summer - America's Historic Downtowns
  • Fall - Civil War Trails 

For more information about special sections, contact your local sales representative.

Advertising Rates for 2015

Display
1x
2x
4x
Full page
$10,800
$9,300
$8,000
1/2
7,100
6,100
5,300
1/3
5,000
4,300
3,700
Covers
1x
2x
4x
Cover 2
$14,600
$13,200
$12,000
Cover 3
12,800
11,500
9,600
Historic Travel
1x
2x
4x
1/6 page
$1,500
$1,400
$1,300
Historic Hotels of America 1x 2x 4x
1/6 page 1,000 950 850
Marketplace
1x
2x
4x
1/3 page square
$2,600
$2,300
$2,000
1/6 page
1,400
1,200
1,100
1/12 page
800
700
600

Historic Properties (prepayment required) - $425 per property includes four months online

General Information

Frequency discounts must be contracted in advance. Schedules not completed will be billed at the earned applicable rate. Discounts of 15% are available to recognized advertising agencies only. No agency
discounts may be taken on production charges. 

ADVERTISING POLICY
All advertising is subject to the magazine’s approval in its sole discretion. The magazine is not responsible for errors in type set by Preservation including response codes, or for omission of an advertisement. In the event of an omission, the magazine will insert the omitted advertisement in a subsequent issue as advertiser’s sole remedy. Positioning is not guaranteed unless confirmed in writing. Advertisers and
agencies assume liability for all content of advertisements and assume responsibility for any claims arising therefrom made against the magazine or the National Trust. Rates are subject to change without notice.

AD MATERIAL REQUIREMENTS

Preferred Format: High Resolution PDFx1a with all fonts and art embedded. Ads must be set up for 4/C process printing and saved out as a PDFx1a file. All images must be set to CMYK and at a high resolution
(300 dpi for CMYK and grayscale images and 600 DPI for line art). Images should be placed at 100% to ensure better reproduction. RGB files are not acceptable. Crop and trim marks must be offset by 1/8" so that they do not extend into bleed or live area. Spreads must be submitted as two separate pages.

Proofs: A high-end digital color proof is recommended to ensure critical color matching on 4/C ads. Any furnished color proof must meet SWOP standards for a color-managed and maintained calibrated proofing system and must be printed from the supplied file. The advertiser will assume all responsibility for any variances from SWOP and ensuring that all content is correct and in place.

Acceptance: Advertisers submitting materials that do not meet our mechanical requirements will not be accepted.

CIRCULATION
Preservation is a member of the Alliance for Audited Media.  Rate bases are guaranteed to the six-month average published by the Alliance for Audited Media. Rate Base: 158,000.

2015 Preservation Magazine Rate Card, Deadlines, Ad Specs (PDF)

2015 Preservation Terms & Conditions (PDF)

National Trust for Historic Preservation
2600 Virginia Avenue NW - Suite 1000 
Washington, DC 20037
(800) 944-NTHP
Fax: 202-588-6266
Preservation_Advertising@savingplaces.org