Advertising Information
Sale Representatives · Special Sections · Rate Card · Closing Dates · General Information
OVERVIEW
More than 350,000 readers trust Preservation for the latest news, columns, and features on preserving America's historic places. Their special interests include historic properties, historic travel, preservation products and services, preservation advocacy, and education. Their average age is 61 years old; average household income is $184,000; and average household net worth is $1.6 million. Our readers graduate from college (83%) and hold post-graduate degrees (43%).
They participate in many civic activities, voting in Federal, state, or local elections (94%); actively working as volunteers in civic and political organizations (47%); writing to elected officials or editors of print media about matters of public business (59%); and engaging in fund raising (31%).
Preservation readers save and revitalize historic homes and communities. 92% own a residence with an average value of $489,100, and 35% own an additional residence, property or real estate investment with an average value of $679,000. In the last year, 64.4% spent an average of $19,200 on decorating, renovating, restoring or adding to any historic property. In the last two years, 45% engaged the services of professionals in the course of improving home(s), and 16% restored a historic property.
They travel to historic destinations frequently (92%). They take an average of 21 overnight trips a year within the continental U.S. (89%), spending an average of $6,485. They spend at least $3,000 or more a year on domestic travel (33.6%), and they read Preservation for planning trips to historic places (88%). —Monroe Mendelsohn Research, 2008
For more information about Preservation and our readers, request a media kit or call (800) 944-6847.
SALES REPRESENTATIVES
Midwest
Bob Purdy
Robert Purdy Associates
803 N Scott Street
Wheaton, IL 60187-4227
(630) 665-5315
Northeast
Eric Lange
Lange Media Sales
1344 Main Street
Waltham, MA 02451
(781) 642-0400
Mid-Atlantic and NYC
Susan Seifert
Susan Seifert Associates, Inc.
213 Anvil Way
Baltimore, MD 21212
(410) 377-3007
South
Scott Rickles
Ray Rickles & Company
560 Jacaranda Court
Alpharetta, GA 30022
(770) 664-4567
West
Christine Tye
Bob J. Flahive Co.
1051 Broadway, Ste. D
Sonoma, CA 95476
(707) 935-2880
Online Advertising · Online Advertising Information · Online Ad Specifications
Abigail Horrigan, (202) 588-6233
Historic Properties
Beth Siegel, (202) 588-6069
FREQUENCY AND CLOSING DATES
Preservation is published four times a year. Artwork is due no later than five business days after the closing date. No reservations or cancellations will be accepted after the closing date. Reservation and cancellations must be confirmed in writing.
| 2013 Issue | Closing Date | Materials Due |
| Winter | October 22, 2012 | October 29 |
| Spring | January 22, 2013 | January 30 |
| Summer | April 22, 2013 | April 30 |
| Fall | July 22, 2013 | July 29 |
REGULAR ADVERTISING SECTIONS
For Historic Hotels of America members only, this banner advertising section reminds National Trust members that historic hotels offer the best of everything. Current Historic Hotels of America members include New York's Waldorf-Astoria, Washington's Hay-Adams and the famous Jekyll Island Club Hotel.
Historic destinations, heritage tourism initiatives and historic travel services all enjoy the benefits of affordability and frequency in this 1/6th-page travel directory section. Tourism promotion agencies and destination marketing offices use the space to announce special events and activities in time-sensitive copy.
Showcase products and services used in preserving historic properties
Historic properties for sale across the county.
2013 SPECIAL SECTIONS
- Winter - Historic Southeast / Underground Railroad
- Spring - Spring Travel / Historic New York State
- Summer - War of 1812 / Historic Virginia
- Fall - Civil War Trails / Preservation Education Special
For more information about special sections, contact your local sales representative.
VALUE ADDED
Spotlight on Advertisers, Preservation's reader services program, includes a free 15-word listing with a business reply card and a link to your website that generates inquiries from readers interested in more information about advertisers. Inquiries are delivered to advertisers via email for up to six months.
Advertising Rates for 2013
| General |
1x
|
2x
|
4x
|
| Full page |
$12,400
|
$10,800
|
$9,300
|
| 1/2 |
7,900
|
7,000
|
6,000
|
| 1/3 |
5,600
|
5,000
|
4,200
|
| 2-Page Spread |
20,000
|
18,700
|
15,400
|
| Historic Travel |
1x
|
2x
|
4x
|
| 1/6 Page |
$1,500
|
$1,400
|
$1,300
|
| Marketplace |
1x
|
2x
|
4x
|
| 1/3 Page |
$2,600
|
$2,300
|
$2,000
|
| 1/6 Page |
1,400
|
1,200
|
1,100
|
| 1/12 Page |
800
|
700
|
600
|
| Covers |
1x
|
2x
|
4x
|
| Cover II |
$15,600
|
$14,000
|
$13,000
|
| Cover III |
13,000
|
11,000
|
9,100
|
Historic Properties (prepayment required)
$395 per property includes two months online
GENERAL INFORMATION
Frequency discounts must be contracted in advance. Schedules not completed will be billed at the earned applicable rate. Discounts of 15% are available to recognized advertising agencies only. No agency discounts may be taken on production charges. No cash discounts are allowed. A 1.5% monthly fee will be applied to accounts that are 30 days past due. Advertisers submitting materials that do not meet our mechanical requirements will be billed at cost for in-house production work. Art materials will be returned only upon written request; otherwise they will be retained for one year and then discarded. For more information, call (800) 944-NTHP.
ADVERTISING POLICY
Advertising is subject to the publisher's approval. The magazine is not responsible for errors in type set by Preservation including response codes, or for omission of an advertisement. Positioning is not guaranteed unless confirmed in writing. Advertisers and agencies assume liability for all content of advertisements and assume responsibility for any claims arising therefrom made against the National Trust. Rates are subject to change without notice.
AD MATERIAL REQUIREMENTS
Preferred Format: PDFX1a is the accepted format with all fonts and art embedded. Line screen is 133.
Preparation: Color ads must be in CMYK (no RGB elements). Art must be at least 300 dpi. Black and white ads must be grayscale. Spreads must be submitted as two separate pages.
Proofs: We require contract proofs for all ads. Proofs must be sent to the mailing address to the left and must be representative of the digital file. A $75 fee will be incurred if a proof is not submitted.
CIRCULATION
Preservation is a member of the Audit Bureau of Circulations. Rate bases are guaranteed to the six-month average published by the Audit Bureau of Circulations. Rate Base: 150,000.
2013 Deadline Date Sheet (PDF)
National Trust for Historic Preservation
1785 Massachusetts Avenue, N.W.
Washington, DC 20036
(800) 944-NTHP
Fax: 202-588-6266
Preservation_Advertising@savingplaces.org
