Advertising Specifications
For more information about technical specifications, call (800) 944-6847 or e-mail us.
MAGAZINE MECHANICAL REQUIREMENTS
Format: three columns
Printing: web offset
Trim: 8 1/8" x 10 1/2"
Bleed: 8 3/8" x 10 3/4"
Binding: saddle stitched
Printing: four-color process
Screen: 133-line preferred; 150-line maximum
AD SIZES / SPECS (In Inches)
| Width | Depth | |
| Full Page | 6.875 | 9.25 |
| 2/3 page | 4.5 | 9.25 |
| 1/2 page Horizontal | 6.875 | 4.5 |
| 1/2 page Vertical | 4.5 | 6.875 |
| 1/3 page Square | 4.5 | 4.5 |
| 1/3 page Vertical | 2.125 | 9.25 |
| 1/6 page Horizontal Marketplace | 4.5 | 2.125 |
| 1/6 page Vertical Marketplace | 2.125 | 4.5 |
| 1/6 page Historic Travel | 2.25 | 4 |
| 1/12 page Marketplace | 2.125 | 2.125 |
| 2-Page spread | 14.8125 | 9.25 |
| Half-page spread | 14.75 | 4.5 |
SHIPPING
Ship advertising materials to:
Advertising Production
Preservation magazine
1785 Massachusetts Ave. NW
Washington, DC 20036
(202) 588-6069
DIGITAL AD MATERIAL SPECIFICATIONS
Preservation is in an all-digital format and is produced direct-to-plate with no traditional film plate making. For information on digital requirements or if you need conventional film specs, call or e-mail Beth Siegel, Advertising Production Manager, at (202) 588-6069.
Ads requiring production services will be charged a service fee and are due by insertion order date.
Acceptable file format: Quark Xpress 6; Adobe Illustrator 9.0.2; Adobe Photoshop (eps files) 7.0; Adobe Acrobat 6.0.2.
Acceptable media: Zip disks (100 mb), PDF, and CD
Disks should include: all fonts used (printer and screen); linked graphics (line art, halftone, or CMYK—with high resolution in place, saved as either EPS or TIFF); list of all file names used; hard copy proof sized at 100% which matches file exactly (for black/white files) or iris proof/matchprint (for color files).
ONLINE TECHNICAL SPECIFICATIONS
For information about advertising online, contact Abigail_Horrigan@nthp.org
