Online Advertising

Screenshots as of 2013PreservationNation.org, the website of the National Trust for Historic Preservation, reaches an audience with a passion for historic preservation. They are preserving historic homes and working to safeguard local and national landmarks for future generations. They are members of the Baby Boomer generation, highly educated, with significant net worth, and a taste for travel.

The site is updated daily with the latest news on preservation activities across the country, provides helpful tools for those engaged in preservation work, and details numerous historic destinations for heritage travel.  Regular email newsletters bring information directly to readers' inboxes.

Overview

  • 450,000 pageviews
  • 150,000 average unique users
  • 200,000 active email addresses on file
  • 54,000 Facebook likes
  • 16,000 Twitter followers
  • Top 10 interest categories include travel, real estate, and home & garden/home improvement. 

Source: Google Analytics

Advertising Opportunities

Basic Package
Rate: $1,000
Timing: 3 months
Package includes:

• 100,000 ROS impressions
• 3 ad sizes—skyscraper (160x600), rectangle (300x250), and leaderboard (728x90)

Basic Plus Package
Rate: $2,500
Timing: 3 months
Package includes:

• 250,000 ROS impressions
• Ad in one email newsletter
• 3 ad sizes—skyscraper (160x600), rectangle (300x250), and leaderboard (728x90)

Heritage Travel Package
Rate: $1,500
Timing: 2 months

Package includes:

  • 120,000 ROS impressions
  • Ad in one Heritage Traveler newsletter
  • 3 ad sizes—skyscraper (160x600), rectangle (300x250), and leaderboard (728x90)

Additional Online Advertising Information:

For more information, contact your Preservation magazine sales representative or email Preservation_Advertising@savingplaces.org.