Online Advertising
PreservationNation.org, the website of the National Trust for Historic Preservation, reaches an audience with a passion for historic preservation. They are preserving historic homes and working to safeguard local and national landmarks for future generations. They are members of the Baby Boomer generation, highly educated, with significant net worth, and a taste for travel.
Content on the site is updated daily with the latest news on preservation activities across the country. Travel destinations with historic significance are highlighted. Special features on the site expand on topics of interest covered in Preservation magazine.
Traffic
Page views: 592,768
Unique visitors: 175,055
Pages per visitor session: 2.63
Average time spent (min./sec.): 1:52
Source: Google Analytics, September 2011
Advertising Opportunities
Basic package
Rate: $500
Timing: 2 months
Package includes:
• 30,000 impressions total
• 3 ad sizes—skyscraper (160x600), rectangle (300x250), and leaderboard (728x90)
Basic plus package
Rate: $1,000
Timing: 2 months
Package includes:
• 75,000 impressions total
• 3 ad sizes—skyscraper (160x600), rectangle (300x250), and leaderboard (728x90)
Additional Online Advertising Opportunities:
Customized opportunities available. Ask your sales representative about sponsorship opportunities and other advertising packages.
For more information, contact your Preservation magazine sales representative or email Online_advertising@nthp.org.
