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2010 Great American Main Street Award® Winners.

Graced with distinctive architecture ranging from the 1830s to the early 1900s, Columbus, Mississippi, has embraced a strong preservation ethic. Named a 2008 Dozen Distinctive Destination by the National Trust, this shining Southern city annually welcomes more than 40,000 visitors to its award-winning Market Street Festival.

Fairmont, West Virginia, dubbed "The Friendly City," offers miles of hiking trails, museums, and a quaint riverside downtown. Its restored 1920s "Million Dollar" bridge, which is listed in the National Register, serves as a bold monumental gateway representing the pride and commitment of the city's residents.

Ten years ago, Ferndale, a suburb of Detroit, was grappling with a high vacancy rate and listening to people laugh at its "Fashionable Ferndale" slogan. Today no one is laughing and downtown Ferndale is living by the four "Fs" by being friendly, fabulous, funky, and fashionable.

Walk down the streets of downtown Lee's Summit, Missouri, and you'll see the power of 20 years of Main Street in action. Symbolized by the slogan "It All Starts Here," there is a new era and a new attitude downtown. Public and private investment are at an all time high, with $44.8 million in public and $20.6 million in private investment since 1989.

Paducah, Kentucky, has reinvented itself as a "creative community." Using the arts as a revitalization strategy by offering lucrative financial incentives, Paducah has attracted more than 70 artists who have restored homes and opened galleries.