Broadway District in Green Bay, WI

Visitor Information

117 S. Chestnut Street
Green Bay, Wisconsin 54306



The Broadway District sits on the west bank of the Fox River in Green Bay, Wisconsin. This "gateway to the Great Lakes" community has an important history, first as a cradle for Native American civilization thousands of years ago, and then as a colonial trading and cultural center for 200 years under three different flags. Beginning in the late 1800s, the area became an industrial center, first with lumber, shipbuilding, beer and, most recently, the paper industry.

The growth of commerce turned the Broadway District into a thriving business district and ultimately, by the turn of the 20th century, led to its decline. As factories grew, so did the number of bars and taverns, and eventually, the crime rate. By 1995, the area had been neglected for more than 60 years, and was over-run with vacancies, seedy businesses, crumbling infrastructure and buildings in disrepair.

Enter Main Street:

Today, the Broadway District tells a very different story. It is once again a thriving commercial district where people of all ages and backgrounds can come to shop, eat, live, work, network and play. It has become the hip place to attend festivals, attend a gallery opening, or locate a business. This is in no small part due to the dedication and persistence of local merchants, neighbors and community leaders who worked hard to launch, and sustain, On Broadway Inc. Since its founding in 1995, this Main Street revitalization organization has guided the district's biggest triumphs: a new streetscape environment along Broadway, a partnership with local police that has significantly reduced crime, and the purchase of a 22-acre Birds Eye industrial property for sustainable redevelopment. This site will provide small business owners and artists affordable spaces to live and work while minimizing the project's impact on the environment. OBI will be seeking LEED certification for the development.

The result is an energized business district that emanates confidence, pride and hope--and has the reputation of being where Green Bay comes to life!

Revitalization By the Numbers

  • Population: 102,313
  • District Size: 48 blocks
  • Year of Incorporation: 1995
  • Net New Jobs: 907
  • Net New Businesses: 89
  • Building Rehabs: 91
  • New Buildings: 9
  • Vacancy Rate: 20% (10% when the program started)
  • Public Investment: $4,269,970
  • Private Investment: $49,943,503

If you go...

There is more to Green Bay than the Packers! Check out the Green Bay Convention & Visitors Bureau  and its Chamber of Commerce. And don't forget Taliesen, Frank Lloyd Wright's estate in Spring Green.