Main Street News - June 2008

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Main Street News Cover – 2008/06

Feature Article:

Radio Gets Results: Waynesboro, Va., Shares its Latest Success Secret

by Harmony Tenney, MBA

Radio Advertising reaches 96% of Americans weekly, and even though nonprofits have the option of using PSAs to get free on-air time, there are many advantages to investing in radio ads. This article teaches you how to select the right radio station with which to advertise, when ads should be played, how to leverage on-air giveaway promotions, and how to craft the ads. In addition to getting an overall primer on radio advertising, learn about how Waynesboro, Va., revamped its community special events to create a "Wild Weekend" extravaganza and used radio to promote the event.

Network Notes

Silver City, NM, is presented with the U.S. Dept. of Commerce's Economic Development Administration Excellence in Historic Preservation-led Strategies to Enhance Economic Development in 2008 - the debut award! Also Rehoboth Beach Main Street (Delaware) was honored as the U.S. Small Business Administration's Delaware Small Business Community of the Year! And, the Ellensburg Downtown Association (Washington) has installed functional art bike racks throughout downtown.

Heritage Retailing

by Carole Summers Morris and Curt Cottle

This article is the first in a series that looks at heritage retailing. Just as your Main Street district can leverage its heritage and history for its festivals, design strategy, and image campaign, you can use these assets to leverage local businesses. Heritage is a strong draw for tourists and customers looking for destination businesses and special products they can't find elsewhere. Learn what heritage retailing is, what heritage retailing opportunities exist, understand the power of heritage tourism, and what your program can do to tap a lucrative consumer market..

Connecting with the iPod Generation: New Generation of Audio Tours Appeal to Younger Demographic

Is technology becoming the third "T" in travel and tourism? It's looking that way thanks in part to the popularity of well-produced, engaging, and interactive audio tours. Learn about how iPod tours help make cities become alive.

Bad Weather Strikes Midwestern Main Streets

by Luke VanBelleghem

Find out how Main Street communities in the Midwest faired after the unrelenting and damaging floods of the spring 2008. Learn what the National Trust for Historic Preservation has been doing to support these towns and learn some tips about ways to help business and property owners when disaster strikes.