Main Street News - August 2008
Feature Article:
Make More Money from Members: Easy ways to boost revenue
by Donna Ann Harris
For organizations that have membership programs – whether they are called members, donors, contributors, or investors – there are a variety of ways to increase how much money you raise from your member list. This article will help readers increase renewal rates and use tips to build a stronger membership provide. Read case studies and examples about ways other Main Street programs leverage their membership.
Network Notes
by Luke VanBelleghem
The National Trust set up secure online donation websites through PreservationNation.org to help the flooded communities of Iowa, Wisconsin, and Missouri; Band of Neighbors, LLC, a start-up company in the Central Valley Business Incubator released a merchant crime-prevention tool; Maryland announces five new Main Street communities; and the James Marston Fitch Charitable Foundation offers research grants for professionals in historic preservation, architecture, urban design, planning, and other fields.
Heritage Retailing: Successful strategies
by Curt Cottle
This article, the second in a series about heritage retailing, highlights some successful stories from throughout the U.S. Featured case studies include Hub-Bub, an artists-in-residency program; the Silver Hand Branding Program, an Alaskan native crafts promotion; Paducah’s Artist Relocation program; the Maine Craft Association’s turnpike rest stop shops; and others whose replicable strategies can help your local artists, crafters, and business owners.
