Main Street News - December 2008

Main Street News Cover - 2008/12

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Feature Article

Wisconsin Main Street: Celebrating 20 Years of Downtown Revitalization.

by Catherine Dunlap, CMSM, Downtown Revitalization Specialist

Celebrations are a special part of life and create lasting memories. Wisconsin Main Street (WIMS) commemorated its 20th birthday with a gala on May 22, 2008 at the Monona Terrace in Madison. More than 350 people helped the staff honor Main Street’s best projects over the last 20 years and induct the first honorees into its Hall of Fame. National Trust for Historic Preservation Executive Vice President David Brown attended the event and helped present the awards.

Soft Economy Creates Hard Challenges for Some Communities

by Andrea L. Dono

The National Trust Main Street Center has surveyed Main Street districts throughout the nation to see how they are faring during these difficult economic times. Find out what Main Street programs are doing to keep their districts vibrant.

Taking Care of Main Street During the Economic Downturn

by New Mexico MainStreet

Read New Mexico MainStreet’s 10 tips for positioning your commercial district economically during the recession and check out their website to get strategies for all four points of the Main Street approach.

Shop Talk - Brand Speak: How do your customers define your brand?

by Margie Johnson

In this month’s Shop Talk column, Margie Johnson discusses “brand-speak.” How do customers define a business’s brand? What do they expect from that brand? How can merchants effectively position their businesses in their customers’ minds?

Network Notes/At the Center

Congratulate the winners of Florida Main Street’s 2008 awards, which ranged from outstanding building projects to publicprivate partnerships and special events. 

2009 National Main Streets Conference

Join us in Chicago, March 1-4, 2009, as we showcase Web 2.0 technology. From Facebook and MySpace to blogs and Google Adwords, we’ll feature tutorials on dozens of technology tools to help you maintain your presence online or move up to the next level. And don’t miss our mobile workshops that will offer exciting opportunities to see Chicago and other Illinois communities.