Story of the Week


Value Propositions That Work

Main Street Program Managers have a wide variety of stakeholders that they report to, depend upon and serve ranging from municipalities, government officials, local residents, business owners, volunteers, visitors and donors. Each of them has unique motivations, expectations, and objectives, so your ability to quickly change hats and adapt your communication becomes critical to your success. In this week’s feature article, Pamela Herrmann, Founder of The Paragon Effect, shares how to successfully design a value proposition so that you are able to more effectively communicate and tap into the motivations of Main Street stakeholders to achieve what you both want.





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