A Track for Every Interest at the 2014 National Main Streets Conference

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The National Main Streets Conference attracts a wide variety of professionals with an interest in preservation, economic development and community revitalization. Conference attendees include both experienced and new downtown and neighborhood Main Street directors, volunteers, architects, planners, economic development professionals, public officials, volunteers, and consultants. Main Street professionals also include people from urban neighborhood business districts, small and rural towns, suburban communities, and large and midsized cities. 

This year, conference planners have made it a priority to include high-level programming throughout the entire conference and we think you'll find it to be one of the best educational and training opportunities to date! Whatever your interest is as an attendee, you will benefit from ideas, solutions, issue discussion, and networking opportunities that can only be found at the National Main Streets Conference.

To help guide your session selections, we’ve put together conference “tracks” for a handful of different focuses. Working in a small town? Interested in preservation and public policy? We’ve got a track for you!

Professional Development Track

profdevelopment

Sunday, May 18

Introduction to the Main Street Approach 
• 8:00 AM – 10:00 AM: Overview: Organization
• 10:15 AM – 11:30 AM: Overview: Promotion
• 1:00 PM – 2:15 PM: Overview: Economic Restructuring
• 2:30 PM – 3:45 PM: Overview: Design

10:30 AM – 11:15 AM: Crash Course
• 
Better Recruitment: Better Boards

1:00 PM – 3:30 PM: Managers' Roundtable

Monday, May 19

9:00 AM – 10:15 AM: Classroom Session
Volunteer Driven: Creating a Culture of Volunteerism
Tech 10: Top Technology Resources to Assist Community Programs

10:45 AM – 12:00 PM: Classroom Sessions
Coaching for Results: Your Leadership and Communication Skills
Strategic Planning: Setting Priorities for Work Plans
Creative Sponsorships
GAMSA Winners

2:00 PM – 3:15 PM: Classroom Sessions
Getting Started or Just Need a Jump Start?
Leading Through Change

3:45 PM – 4:30 PM: Crash Course
Get It Together: Apps, Tips and Tricks for Better Time Management

Tuesday, May 20

7:30 AM: Then and Now Breakfast

9:00 AM – 10:15 AM: Classroom Sessions
Managing the Axe Grinders
Building a Culture for Strategic Engagement

10:45 AM – 12:00 PM: Classroom Sessions
Preservation & Main Street -- Working Together
Why Aren’t You Asking for Year-End Gifts?

2:00 PM – 2:45 PM: Crash Courses
Tell Your Main Street Story Loud and Clear
So, You're a New Main Street Manager?

3:15 PM – 4:00 PM: Crash Courses
Talk it Out: Plans for Communicating Your Main Street Project
Mastering a Social Media Calendar

Urban Commerical Districts Track

urbancommercial

Monday, May 19

9:00 AM – 10:15 AM: Classroom Sessions
Getting It Right with Rightsizing
Using Tactical Urbanism to Preserve Downtowns

10:45 AM – 12:00 PM: Classroom Sessions
Main Street and Regional Food System Development

12:15 - 1:45 PM: Urban Managers' Brown Bag Lunch

2:00 PM – 3:15 PM: Classroom Sessions
Homegrown: Tools of Transformation 
Preventing Commercial Gentrification and Business Displacement

3:45 PM – 4:30 PM: Crash Courses
VACANT Lansing. Expect Nothing; Gain Everything
Rightsizing Big Data: Finding Numbers That Sell Your Downtown
A Neighbor Funded Main Street: A Crash Course in Crowdfunding and Community Development

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Measuring and Marketing Retail Establishments

10:45 AM – 12:00 PM: Classroom Sessions
Urbandizing: The Art of Managing, Planning and Merchandising
Art For The Price Of A Pizza

2:00 PM – 2:45 PM: Crash Courses
Tenanting a Historic Renovation during a Downturn

3:15 PM – 4:00 PM: Crash Courses
Crowdfunding for Real Estate: The Impact of Local Investment on Economic Development

Small Towns Track

Please note: While almost all of the conference sessions are relevant to small towns, those marked with ST denote case studies or information particularly applicable to towns with population less than 20,000.

madison-indiana_small

Sunday, May 18

2:45 PM – 3:30 PM: Crash Courses
Narrowing Roads, Expanding Economy

Monday, May 19

2:00 PM – 3:15 PM: Classroom Sessions
More Than Stores

3:45 PM – 4:30 PM: Crash Courses
Put a "Local First" Campaign to Work
Recruiting Craft Brews and Spirits to Downtown

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Come for a Visit, Stay for a Lifetime!
Saving Historic Theatres

10:45 AM – 12:00 PM: Classroom Sessions
Vacancy? Operation Increase Occupancy

3:15 PM – 4:00 PM: Crash Courses
Public Art: Promotion of Community’s Cultural Assets

Arts, Architecture and Design Track

artsdesign

Sunday, May 18

10:30 AM – 11:15 AM: Crash Course
•  Sign Pollution: Authenticity vs. "Prettification"

Introduction to the Main Street Approach 
• 2:30 PM – 3:45 PM: Overview: Design 

2:45 PM – 3:30 PM: Crash Courses
Narrowing Roads, Expanding Economy

Monday, May 19

9:00 AM - 12:00 PM: "Deep Dive" Workshop
Synergy of Main Street and Placemaking

9:00 AM – 10:15 AM: Classroom Sessions
Getting It Right with Rightsizing
Building Capacity for Community-Driven Code Enforcement

10:45 AM – 12:00 PM: Classroom Sessions
Effective Store Design, Layout, and Visual Merchandising

2:00 PM – 5:00 PM: "Deep Dive" Workshop
•  The Naked Truth About Well Dressed Windows

2:00 PM – 3:15 PM: Classroom Sessions
Public Space and the Power of Community
Innovations in Street Furniture

3:45 PM – 4:30 PM: Crash Courses
The Challenge of Building a Durable Storefront

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Sea of Change: Navigating the Design Review Process

10:45 AM – 12:00 PM: Classroom Sessions
Art For The Price Of A Pizza

2:00 PM – 2:45 PM: Crash Courses
"Where is Main Street?" Helping Visitors Find Their Way
Support for the Arts in Innovative Placemaking

3:15 PM – 4:00 PM: Crash Courses
Public Art: Promotion of Community’s Cultural Assets

Real Estate Track

realestate

Sunday, May 18

8:30 AM – 11:30 AM: "Deep Dive" Workshop
•  Save Energy and Prosper on Main Street

12:30 PM – 3:30 PM: "Deep Dive" Workshop
Tapping Federal Financial Incentives to Support Rehabilitations

Introduction to the Main Street Approach 
• 1:00 PM – 2:15 PM: Overview: Economic Restructuring

Monday, May 19

3:45 PM – 4:30 PM: Crash Courses
VACANT Lansing. Expect Nothing; Gain Everything
The Challenge of Building a Durable Storefront

Tuesday, May 20

9:00 AM – 12:00 PM: "Deep Dive" Workshop
Historic Real Estate Finance: Making Development Happen

9:00 AM – 10:15 AM: Classroom Sessions
Saving Historic Theatres

10:45 AM – 12:00 PM: Classroom Sessions
Vacancy? Operation Increase Occupancy

2:00 PM – 2:45 PM: Crash Courses
Tenanting a Historic Renovation during a Downturn

3:15 PM – 4:00 PM: Crash Courses
Crowdfunding for Real Estate: The Impact of Local Investment on Economic Development
Revitalizing Main Street with Tax Credits

Retail and Business Development Track

retailandbusiness

Sunday, May 18

Introduction to the Main Street Approach 
• 1:00 PM – 2:15 PM: Overview: Economic Restructuring

Monday, May 19

9:00 AM – 10:15 AM: Classroom Sessions
Once Optional, Now Required: The New Rules of Business Success
Expanding Businesses on Main Street

10:45 AM – 12:00 PM: Classroom Sessions
Effective Store Design, Layout, and Visual Merchandising

2:00 PM – 5:00 PM: "Deep Dive" Workshop
•  The Naked Truth About Well Dressed Windows

2:00 PM – 3:15 PM: Classroom Sessions
Beyond Networking: Social Media is Key to Cultivating Customers
Preventing Commercial Gentrification and Business Displacement
More Than Stores

3:45 PM – 4:30 PM: Crash Courses
Put a "Local First" Campaign to Work
VACANT Lansing. Expect Nothing; Gain Everything
Recruiting Craft Brews and Spirits to Downtown

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Measuring and Marketing Retail Establishments
Saving Historic Theatres

10:45 AM – 12:00 PM: Classroom Sessions
Urbandizing: The Art of Managing, Planning and Merchandising
Vacancy? Operation Increase Occupancy
Main Street Makeover - Surviving & Thriving During Construction

Marketing and Communications Track

marketing

Sunday, May 18

Introduction to the Main Street Approach 
• 10:15 AM – 11:30 AM: Overview: Promotion

Monday, May 19

10:45 AM – 12:00 PM: Classroom Sessions
Building a Brand on Main Street

2:00 PM – 3:15 PM: Classroom Sessions
Beyond Networking: Social Media is Key to Cultivating Customers

3:45 PM – 4:30 PM: Crash Courses
Put a "Local First" Campaign to Work

Tuesday, May 20

9:00 AM – 10:15 AM: Classroom Sessions
Come for a Visit, Stay for a Lifetime!

10:45 AM – 12:00 PM: Classroom Sessions
Developing a Brand: a "Work in Progress"
Main Street Makeover - Surviving & Thriving During Construction

2:00 PM – 2:45 PM: Crash Courses
Tell Your Main Street Story Loud and Clear

3:15 PM – 4:00 PM: Crash Courses
Talk it Out: Plans for Communicating Your Main Street Project

Economic Impact Track

economic-development

Sunday, May 18

8:30 AM – 11:30 AM: "Deep Dive" Workshop
•  Save Energy and Prosper on Main Street

12:30 PM – 3:30 PM: "Deep Dive" Workshop
Tapping Federal Financial Incentives to Support Rehabilitations

Introduction to the Main Street Approach 
• 1:00 PM – 2:15 PM: Overview: Economic Restructuring

2:45 PM – 3:30 PM: Crash Courses
Narrowing Roads, Expanding Economy

Monday, May 19

8:00 AM - 8:45 AM: Morning Session
10 years of Excellence: The Economic Impact of Main Street in Michigan

10:45 AM – 12:00 PM: Classroom Sessions
Main Street and Regional Food System Development

2:00 PM – 3:15 PM: Classroom Sessions
Homegrown: Tools of Transformation 
Preventing Commercial Gentrification and Business Displacement
More Than Stores

3:45 PM – 4:30 PM: Crash Courses
VACANT Lansing. Expect Nothing; Gain Everything
Rightsizing Big Data: Finding Numbers That Sell Your Downtown

Tuesday, May 20

9:00 AM – 12:00 PM: "Deep Dive" Workshop
Historic Real Estate Finance: Making Development Happen

9:00 AM – 10:15 AM: Classroom Sessions
Measuring and Marketing Retail Establishments

10:45 AM – 12:00 PM: Classroom Sessions
Vacancy? Operation Increase Occupancy
Main Street Makeover - Surviving & Thriving During Construction

2:00 PM – 2:45 PM: Crash Courses
Tracking Results and Demonstrating Impact: A Canadian Perspective

3:15 PM – 4:00 PM: Crash Courses
• Maximizing and Monetizing Cultural Resources
Crowdfunding for Real Estate: The Impact of Local Investment on Economic Development
Revitalizing Main Street with Tax Credits

Preservation and Public Policy Track

preservation

Sunday, May 18

12:30 PM – 3:30 PM: "Deep Dive" Workshop
Tapping Federal Financial Incentives to Support Rehabilitations

1:30 PM – 2:15 PM: Crash Course
To List or Not to List
What is a CLG - and How Can It Work With Your Main Street Community?

2:45 PM – 3:30 PM: Crash Courses
Resilience and Disaster Preparedness

Monday, May 19

9:00 AM – 10:15 AM: Classroom Sessions
Getting It Right with Rightsizing
Building Capacity for Community-Driven Code Enforcement

3:45 PM – 4:30 PM: Crash Courses
Creating Dynamic Public-Private Partnerships

Tuesday, May 20

7:30 AM: Then and Now Breakfast

9:00 AM – 10:15 AM: Classroom Sessions
Local Historic Districts: Preservation & Profit
Sea of Change: Navigating the Design Review Process

10:45 AM – 12:00 PM: Classroom Sessions
Preservation & Main Street -- Working Together

3:15 PM – 4:00 PM: Crash Courses
Revitalizing Main Street with Tax Credits