2011 Holiday Magic on Main Street
Holiday Cheer Starts Here!
The 2011 holiday season is upon us and there's no better time to visit Main Street. Main Street commercial districts are the perfect canvas for winter celebrations, bringing revelers together to enjoy light shows, caroling and special shopping experiences with local merchants. So take a stroll around these pages to see how Main Street and the holidays go together like hot chocolate and marshmallows, and why your shopping dollars go farther on Main Street than at the mall. Plus a special shout-out to shop owners: learn how your business can thrive amid the holiday hoopla!
Holiday Trends and Resources
What are the top 10 Holiday Trends for this season? Check out Retail's Big Blog and see what they learned from their first consumer survey, recent economic analysis, and conversations with plenty of retailers. Find out what the primary focus of holiday shoppers will be and why retailers are expected to offer stronger promotions even earlier this year. There are also plenty of SHOP LOCAL campaigns springing up up this year. In addtion to the second annual Small Business Saturday, there is the first Shift Your Shopping campaign, representing more than 38,000 independent businesses and Plaid Friday, a light-hearted alternative to the big-box store Black Friday, which encourages shoppers to wear plaid while shopping at participating local shops.
Why Shop Local?
Keeping the cash register ringing at your local merchants not only benefits the shop owner but the entire local economy. Shopping at your local businesses can generate two to three times more local economic activity than chain business. In 2009, we promoted a compelling video that Main Street programs throughout the U.S. could use to spotlight their local businesses and the importance of buying local. Keep using this video in your buy local content, and use these suggestions for outreach.
"Shop Local" Holiday Campaigns
This year the National Trust Main Street Center has signed on as an official supporter of the Small Business Saturday Coalition, joining 200 other members to promote the second annual Small Business Saturday, on November 26, 2011, sponsored by American Express. Join this nationwide campaign and help drive shoppers to independent businesses during this busy shopping weekend. Download the small business toolkit from the Small Business Saturday Facebook page, which has all of the details about this campaign, including promotional and social media tools. Help spread the work by encouraging your local businesses to join the campaign and asking shoppers to post comments, photos, and videos about their favorite Main Street businesses.
November 1, 2011, marked the launch of the first Shift Your Shopping campaign, representing more than 38,000 locally owned and independent businesses. Shift Your Shopping combines the efforts of the American Independent Business Alliance (AMIBA) and the Business Alliance for Local Living Economies (BALLE) with more than 150 local business alliances.
Without a little preparation, the holidays can mean headaches for retailers and shoppers. Veteran retail experts offer their tips for ensuring a smooth holiday season that will have you saying "boom!" instead of "bah-humbug!"
- Getting Your Small Business Ready for the Holidays – NEW
- Preparing Your Small Business for the Holiday Rush – NEW
- Five Ways to Succeed with a Seasonal Marketing Campaign for Your Small Business – NEW
- Five Ways Small Businesses Can Avoid Cutting Prices During the Holidays – NEW
- Getting Small Businesses to Embrace Holiday Events
- Holiday Pop Up Shop Project in Cambridge, Maryland
- Holiday Tips for Main Street Retailers
- Managing Holiday Crowds
State and Citywide Main Street Holiday Campaigns
Several states are promoting their hometown businesses during this holiday season. Kentucky Main Street has launched a new campaign to encourage consumers to shop downtown this holiday season as a means of driving retail sales to local businesses, keeping money circulating in the local economy, and cultivating the unique character that differentiates communities across the state.The Shop Downtown This Holiday Season campaign features a colorful logo that can be customized by each of the 71 participating Kentucky Main Street communities. Minnesota Main Street's Holidays on MaiN campaign encourages Minnesotans to do 75 percent of their holiday shopping in local downtown districts. The Louisiana Main Street Program brings the Main to Main: A Cultural Roadshow to its state throughout the month of November, with events and programming that celebrate local heritage. The end of the month has a variety of events that kick off the holiday season. Learn more about Main to Main. And the citywide Main Street program in Orlando, Florida, has a Holiday Happenings on Main Street campaign with lots of cool resources and events.
Giving the Gift of Preservation
What can you get the preservationist who has everything? To give you some ideas, the National Trust has created a special list of gift ideas. From handcrafted ornaments to interesting and beautifully illustrated books of all kinds, you’ll find something for everyone on your list. And at a range of prices, and gifts for all ages, you’ll discover how easy it is to support preservation while finishing your wish list. Still stumped? There is the one gift that fits all: a gift membership to the National Trust for Historic Preservation. For the people in your life who love to travel scenic byways, explore historic downtowns and savor the unique and authentic wherever they are, a National Trust membership is the perfect fit. A 25% discount is available for purchasers of multiple gift memberships, so think big!