Downtown Hotel Development: Demonstrating Market Potential
Could your downtown be the next prime spot for a new hotel? Small and mid-sized downtowns, for years overlooked by site selectors, are now considered attractive locations due to changing economic and market conditions. Downtowns often have a character and sense of place that cannot be replicated by suburban, highway-oriented locations where many hotels (and restaurants) have traditionally located. This presentation will explore the renewed interest in downtown lodging concepts and present techniques that can help you attract developers and investors to your Main Street.
- Understand trends in the hotel industry identify new lodging concepts that fit well in a downtown environment
- Understand what restaurant, retail and service businesses should be available to complement the downtown guest experience
- Use various analytical techniques to demonstrate market potential that will attract developers and investors.
Tuesday, May 4, 1:30-2:45 p.m.