From Taiwan to Oklahoma: Heritage Celebrations and Marketing that go Beyond the Basics

Are your promotional efforts reaching your entire community? Do you need new ideas on how to reach everyone in your town and expand your commercial district's positive image? We have invited Main Street friends and commercial district experts from Taiwan to explain how they market their communities and help business owners develop and package unique products for national and international markets. In addition, find out how bilingual advertising can increase your reach and how heritage celebrations can become signature activities that capture sponsorship interest from national corporations. New ideas and motivations for promotions are what this session is all about!

Presenters:

Norma Ramírez de Miess, National Trust Main Street Center;

Jeff Chen, Corporate Synergy Development Center (CSD), Taiwan;

Randy Quiroga-King, El Nacional Publishing;

Jorge Hernandez, Tango Public Relations;

Jeri Montgomery, Capitol Hill Main Street;

Tim Short, Main Street Prague;

Nolan Crawley, Okmulgee Main Street

Tracks:

Inclusion, Promotion

Date/Time:

Tuesday, May 4, 1:30-2:45 p.m.