How to Sell Sponsorship in 2010

Sponsorship principles are basically the same today as they were yesterday, but the environment continues to shift and change. This session will deal with those changes and offer ways you can adapt your community`s offerings to meet the needs of your sponsors. Learn how to go outside your community to find sponsors that can benefit from exposure in your marketplace and how to sign multi-year agreements that will provide you with guaranteed sponsor cash.

Learning Objectives:

  • Identify sponsors outside the community that can benefit from being a partner
  • Sign multi-year sponsorship deals.
  • Increase sponsorship revenue by a minimum of 20% in 2010.

Presenter:

Sylvia Allen, Allen Consulting, Holmdel, N.J.

Track:

Maximizing Resources

Date/Time:

Tuesday, May 4, 8:30-9:45 a.m.