In-store Visual Merchandising: Big Bang, Little Bucks
If you've ever stopped to admire the artistry of an in-store merchandise display or made a purchase because of the clever way items were arranged, then you have succumbed to visual merchandising. Lessons learned in this session will help you give your retailers the upper hand, especially in times of recession and e-commerce. Geared toward design committee members, this session demonstrates - case by case - how key design elements such as brand image, color, space, lighting, and props directly affect retail businesses on Main Street.
- Learn to recognize and design the 7 techniques of in-store merchandise displays
- Creative indoor merchandising techniques increase store revenue.
- Creating in-store merchandise displays that will attract and retain customers attention, allows businesses to compete with chain stores.
Monday, May 3, 2:00-3:15 p.m.