The Intangible Power of Main Street
When making the case for Main Street, how do you communicate the value of all the things that can't be quantified? Can we qualify our successes in a convincing and compelling way? Testimonials are a tried-and-true strategy for communicating what can't be easily measured, but they have been used sparingly and narrowly. This session will provide a better example by soliciting testimonials from our esteemed panelists, and from our audience, on the many facets of Main Street's intangible power. Pair this session with The Power of Numbers (just before this session) to make a compelling case for your Main Street program.
Todd Barman, National Trust Main Street Center, Stoughton, Wis.;
Joe Borgstrom, Michigan State Housing Development Authority, Lansing, Mich.
Capitalizing on the Power of Main Street
Monday, May 3, 3:45-5:00 p.m.