Main Street 101: Organization
Sunday, May 2, 2010 8:30-11:00 a.m.
A well-structured organization is necessary to implement business development strategies, physical improvements, promotions, and commercial district revitalization projects. We'll explain the basics of establishing and running a program and draw connections among all four points of the Main Street Approach. Learn all aspects of organizational structure, including the roles of the board, the organization committee, and the executive director in volunteer recruitment, fund raising, public relations, and more.
Presenter: Teresa Lynch, National Trust Main Street Center®
Listen to the session recording: Part One
Main Street 101: Economic Restructuring
Sunday, May 2, 2010 11:15 a.m.-1:15 p.m
The primary responsibility of a Main Street economic restructuring committee is to reverse the cycle of disinvestment by increasing investment in infrastructure, property, and businesses. Improving the commercial dynamics of your Main Street requires activities such as retail market analysis, business and real estate development, financial incentive programs, and planning. We'll teach you about current economic trends and share successful economic restructuring case studies.
Presenter: Todd Barman, National Trust Main Street Center®
Main Street 101: Promotion
Sunday, May 2, 2010 1:45-3:45 p.m.
An important part of revitalizing your district is changing public perceptions of the area and using special events and business promotions to bring people back to the community. Learn how to identify your target audience, produce promotions that appeal to them, and build awareness about what your commercial district has to offer. Find out how to create a balanced calendar of events and glean ideas for image-building promotions and festivals that other Main Street programs found successful.
Presenter: Kathy La Plante, National Trust Main Street Center®
Main Street 101: Design
Sunday, May 2, 2010 4:00p6:00 p.m.
Design improvements show the public that positive change is happening. Come to this session and get a firm grounding in the fundamental design goals and strategies used to bring life back to the pedestrian-oriented commercial district. Find out how to get visual improvements rolling, how to put together a first-year work plan, and how to assign roles and responsibilities to staff and committee members.
Presenter: Lauren Adkins, National Trust Main Street Center®
