Surviving in the Original Lifestyle Center

Downtowns are the original "lifestyle centers." Shopping center developers are trying to replicate the look and feel of traditional downtowns through new construction. How can you take full advantage of what you already have  that shopping malls are trying so hard to duplicate? Learn how to use your storefronts to attract customers, and increase the odds of your retailers making a sale once they entice them in. Using real world examples, this session will give Main Street directors some innovative solutions to make their downtown merchants more competitive.

Learning Objectives:

  • Understand how to use their storefront to entice potential customers inside
  • Tips for merchants to increase sales after enticing the customer into their store.
  • Understand how merchants can better compete in the lifestyle center and big-box world.

Presenter:

Mark Miller, Main Street Arkansas, Little Rock, Ark.

Tracks:

Assisting Small Business, Economic Restructuring

Date/Time:

Tuesday, May 4, 1:30-2:45 p.m.