The 20 Ingredients of an Outstanding Destination
Over nearly 10 years, the Destination Development International (DDI) team surveyed and studied more than 400 well-branded, vibrant communities in North America to find the common elements that make them so successful. In this photographic "idea book" workshop, you'll learn the 20 common ingredients, hear the stories, and see "how-they-did-it" examples, including things you can do to create or enhance your own outstanding destination.
Learning Objectives:
things you can do today to make a difference tomorrow in your community for both residents and visitors
Learn the small changes that can make a big difference
Learn how you can be an advocate for change and create marketing plans that work
Presenter:
Roger Brooks, Destination Development International, Inc., Seattle, Wash.
Track:
Promotion
Date/Time:
Monday, May 3, 2:00-3:15 p.m.
