Too Modern for Main Street? Deciding What To Keep -- or Lose -- From Your 1950-70s Era.
From modern bank branches to streamlined dry cleaners, postwar America left its imprint on many Main Street business districts. At the time they were designed to stand out and make a statement. Now they are often seen as incompatible or intrusions, despite a small but growing appreciation for this era and design. Join a lively, interactive discussion about the pros and cons and the challenges ahead for making difficult decisions.
Learning Objectives:
- Learn about the evolution of Main Street during the 1950s-70s era.
- Hear about innovative approaches and case studies for preserving modern storefronts.
- Market your Main Street to a younger audience interested in mid-century modern design.
Presenters:
Adrian Scott Fine, National Trust for Historic Preservation.
Mindy Crawford, Executive Director, Preservation Pennsylvania, Harrisburg, Penn.
Darius Bryjka, B-W Consultants, Inc., Springfield, Ill
Track:
Design
Date/Time:
Monday, May 3, 2:00-3:15 p.m.
