Using “Click and Mortar” to Build Main Street Businesses

Why does Main Street need e-commerce? Why does e-commerce need Main Street? And, how can Main Street support the development of e-commerce? E-commerce is one of the fastest-growing business sectors in the economy today. By combining e-commerce with the more traditional Main Street business model, the “click-and-mortar” business model offers unique opportunities for entrepreneurs wishing to establish themselves or innovatively expand their businesses in traditional Main Street shopping areas. Further, “clusters” of Internet retailers can be an effective economic development tool for downtown.

Learning Objectives

  • eCommerce provides critical additional marketing channels and customers for traditional "brick and mortar" businesses.
  • Benefits Main Street can provide eCommerce entrepreneurs.
  • Develop ongoing support of "click and mortar" businesses into Main Street economic development programs.

Presenters:

Daniel Bond, Bond & Associates LLC, Milford, Del.;

Rick Ferrell, Retail Market Answers, LLC, Wilmington, Del.

Track:

Assisting Small Businesses

Date/Time:

Wednesday, May 5, 8:30-9:15 a.m.