2010 Education Tracks
Preservation-based economic development is not only essential to the success of Main Street; it is connected to issues now in the national spotlight – sustainability; smart growth; local fiscal investment and job creation; fostering small, independent and innovative businesses; embracing diversity; utilizing social media for grassroots campaigns; and so much more.
The 2010 National Main Streets Conference will showcase and celebrate the innovative techniques and practices that make the Main Street Approach® one of the most powerful economic development tools in the nation. Whether you hail from an urban business district, small rural downtown, or some place in between, you won’t want to miss the opportunity to find real solutions to not only survive this economic downturn, but also find ways to position your Main Street and your community to thrive long after these difficult times are gone and forgotten.
Capitalizing on the Power of Main Street
The Power of Numbers: Main Street Data and Economic Impact
Amy Seitz, Maryland Department of Housing and Community Development, Baltimore, Md.
The Intangible Power of Main Street
Todd Barman, National Trust Main Street Center, Stoughton, Wis.
Boosting the Power of Economic Restructuring
Todd Barman, National Trust Main Street Center, Stoughton, Wis.; Jeff Siegler, Heritage Ohio, Columbus, Ohio.
Powerful Public Partnerships: Connecting to Elected Officials
Donna Ann Harris, Heritage Consulting, Inc., Philadelphia, Pa.; Timothy Bishop, Ellensburg Downtown Association, Ellensburg, Wash.; Stephanie Redman, ReSurge, Inc., Albuquerque, N.Mex.
Strength in Numbers: Building an Effective "Buy Local" Campaign
Jeff Milchen, American Independent Business Alliance, Bozeman, Mont.; Marilyn Kearney, Main Street Oak Street, New Orleans, La.
Power of Public Relations: A Conversation with Journalists and Bloggers
Lisanne Anderson, KTEN TV, Oklahoma City, Okla.; Steffie Corcoran, Oklahoma Today Magazine ; Andrea Dono, National Trust Main Street Center, Washington, D.C.; Donna Dow, Durant Main Street, Durant, Okla.; Steve Lackmeyer, Daily Oklahoman, Oklahoma City, Okla.
Kathy Hendrick, Center for Regional Economic Development, Durant, Okla.; Leslie Smith, Natchitoches Main Street Program, Narchitoches, La.; Elizabeth Wiedower, National Trust for Historic Preservation, Helena, Ark.
Karen Dye, Newkirk Main Street, Newkirk, Okla.; Carola Lillie Hartley, Bridgeton Main Street, Bridgeton, N.J.; LoAnn Latona, Durant High School, Durant, Okla.
Telling Your Story in the 21st Century
Marianna Hayes, HALO Business Advisors, Clinton, Miss.; Kristina Trevarrow, Rochester Downtown Development Authority, Rochester, Mich.
The Power of Destination Marketing
Tanya Andrews, Claremore Convention and Visitors Bureau, Claremore, Okla.; Cindy Bissett, Claremore Main Street, Inc., Claremore, Okla.; Barbara Elder, Oklahoma Tourism and Recreation Department, Oklahoma City, Okla.; Danny Perry, Tahlequah Main Street Association, Tahlequah, Okla.
Andrea Dono, National Trust Main Street Center, Washington, D.C.; Chris Wilson, Strategic Resources, McMinnville, Tenn.
Defending Main Street Progams: Everyone has a Role to Play
Susan West Montgomery, Adrian Scott Fine, National Trust for Historic Preservation, Washington, D.C.; Melvena Heisch, Lynda Schwan, State Historic Preservation Office, Oklahoma City, Okla.
Maximizing Resources
Doing More With Less: Remaining Effective Amidst Budget Cuts
Drane Wilkinson, National Alliance of Preservation Commissions, Athens, Ga.; Roxanne Eflin, Maine Downtown Center, Augusta, Maine; Scott Whipple, Office of Historic Preservation for Montgomery County, Silver Spring, Md.
Creative Fund Raising Strategies and Techniques
Kathy La Plante, National Trust Main Street Center, Pembroke, N.H.
Creating Bids in Challenging Times
Brad Segal, Progressive Urban Management Associates, Inc., Denver, Colo.
Using Information to Achieve Project Funding Success
Rebecca Denlinger, RETTEW Associates, Inc., Lancaster, Pa.
How to Sell Sponsorship in 2010
Sylvia Allen, Allen Consulting, Holmdel, N.J.
Manager Development
It’s a Circus Out There: Better Work on Your Balancing Act!
Marian Boyd, Arkansas Historic Preservation Program, Little Rock, Ark.
Beverly Abell, Heart of Tyler Main Street Program, Tyler, Tex.; Karen Dye, Newkirk Main Street, Newkirk, Okla.
Leading Main Street: A Main Street Managers Round Table
Norma Ramírez de Miess, National Trust Main Street Center, Washington, D.C.; Gayla Roten, Missouri Main Street Connection, Inc., Branson, Mo.
Writing and Responding to a Request for Proposal (RFP)Carolyn Dellutri, Downtown Evanston, Evanston, Ill.; Kennedy Smith, Joshua Bloom, Community Land Use and Economics Group, Arlington, Va.
Working with People Who Don't Have to Follow Your Rules
Devery Youngblood, Chickasaw Nation.
Re-Spark the Fire and Keep it Burning
Christina Sheppard-Decius, Ferndale Downtown Development Authority, Ferndale, Mich.
Assisting Small Businesses on Your Main Street
Expanding the Power of Main Street: Engaging Multicultural Entrepreneurs
Norma Ramírez de Miess, National Trust Main Street Center, Washington, D.C.; Juan Himar Hernandez-Santana, Dr. Tim Borich, Iowa State University, Ottumwa, Iowa; Todd Noon, Sandy Forosisky, Vineland Main Street, Vineland, N.J.
Small Business Marketing on a Dime
Karl Scifres, Kiamichi Technology Center, McAlester, Okla.
Using “Clicks and Mortar” to Build Main Street Businesses
Daniel Bond, Bond & Associates, LLC, Milford, Del.; Rick Ferrell, Retail Market Answers, LLC, Wilmington, Del.
Tying in to Downtown Events: Ideas to Help Your Merchants
Todd Noon, Main Street Vineland, Vineland, N.J.
Jan Miller, Mississippi Main Street Association, Columbus, Miss.; Stacy Pair, Mississippi Main Street Association, Gulfport, Miss.; Greg Phillips, Main Street Arkansas, Little Rock, Ark.
Surviving in the Original Lifestyle Center
Mark Miller, Main Street Arkansas, Little Rock, Ark.
Building Your Entrepreneurs’ Success Rates
Barbara Wold, Wold International, Balboa Island, Calif.
Inclusion
Expanding the Power of Main Street: Engaging Multicultural Entrepreneurs
Norma Ramírez de Miess, National Trust Main Street Center, Washington, D.C.; Juan Himar Hernandez-Santana, Dr. Tim Borich, Iowa State University, Ottumwa, Iowa; Todd Noon, Sandy Forosisky, Vineland Main Street, Vineland, N.J.
Engaging Multi-Generational Volunteers in Main Street Programs
Ken Culp, University of Kentucky Cooperative Extension, Lexington, Ky.
A Look at Use of Space and Visual Merchandizing from a Multicultural Perspective
Norma Ramirez de Miess, National Trust Main Street Center, Washington, D.C.; Kenneth Miess, Victory Packaging; Gerardo Sandoval, Iowa State University, Ottumwa, Iowa.
From Taiwan to Oklahoma: Heritage Celebrations and Marketing that Go Beyond the Basics
Norma Ramirez de Miess, National Trust Main Street Center, Washington, D.C.; Jef Chang, Corporate Synergy Development Center (CSD); Jorge Hernandez, Tango Public Relations, Oklahoma City, Okla.; Randy Quiroga-King, El Nacional Publishing, Oklahoma City, Okla.; Jery Montgomery, Capitol Hill Main Street, Oklahoma City, Okla.; Tim Short, Main Street Prague, Prague, Okla.; Nolan Crowley, Okmulgee, Okla.
Karen Dye, Newkirk Main Street, Newkirk, Okla.; Carola Lillie Hartley, Bridgeton Main Street, Bridgeton, N.J.; LoAnn Latona, Durant High School, Durant, Okla.
Green Main Streets
Melissa Everett, Sustainable Hudson Valley, Kingston, N.Y.; Guy Thomas Kempe, Rural Ulster Preservation Company (RUPCO), Kingston, N.Y.
It's Easy Being Green: Tips and Techniques for Downtown
Maria Broadbent, City of Annapolis, Md.; Sasha Land, Maryland Department of Natural Resources, Annapolis, Md.; Amy Seitz, Maryland Department of Housing and Community Development, Baltimore, Md.
Designing Sustainable Communities
Jane Jenkins, Downtown Oklahoma City, Inc., Oklahoma City, Okla.; Todd Scott, King County Historic Preservation, Seattle, Wash.; Erin Simmons, The American Institute of Architects, Washington, D.C.
Main Street Four Point Approach®
Organization
Best Board Practices: Twelve Touchstones of a Healthy Main Street
Stephanie Redman, ReSurge, Inc., Albuquerque, N.Mex.
Rejuvenating Main Street Boards
Ken Culp, University of Kentucky Cooperative Extension, Lexington, Ky.
Magic Walls and Other Ways to Rescue Deadly and Dreadful Meetings
John Monroe, Greenleaf Collaboration, Amesbury, Mass.
Writing and Responding to a Request for Proposal (RFP)
Carolyn Dellutri, Downtown Evanston, Evanston, Ill.; Kennedy Smith, Joshua Bloom, Community Land Use and Economics Group, Arlington, Va.
You Better Recognize! How to Acknowledge and Thank Volunteers
Nick Rudolph, Baltimore Main Streets, Baltimore, Md.
Main Street 101: Organization
Teresa Lynch, National Trust Main Street Center®, Versailles, Ky.
Economic Restructuring
Cool Tools for Main Street Economic Development
Kennedy Smith, Community Land Use and Economics Group, Arlington, Va.
Downtown Hotel Development – Demonstrating Market Potential
Bill Ryan, Bill Way, Downtown Hospitality Advisors, Madison, Wis.
Beyond Farmers Markets: Main Street as a Local Food System Hub
Ashley Atkinson, The Greening of Detroit, Detroit, Mich.; Dan Carmody, Eastern Market Corp., Fort Wayne, Ind.
Don’t Drive Away Your Auto Heritage!
Paul Simo, jB+a Community Advantage, Atlanta, Ga.
Reviving Your Economy: The Value of Strategic Partnerships
Tom Baker, National Park Service/Keweenaw National Historical Park, Calumet, Mich.; Kara Sokol, Michigan Technological University, Houghton, Mich.; Tom Tikkanen, Main Street Calumet, Calumet, Mich.
Surviving in the Original Lifestyle Center
Mark Miller, Main Street Arkansas, Little Rock, Ark.
Main Street 101: Economic Restructuring
Todd Barman, National Trust Main Street Center, Stoughton, Wis
Promotion
Lessons from Louisiana: Main Street's Role in New Orleans' Recovery
Marilyn Kearney, Main Street Oak Street, New Orleans, La.; Michael Powers, Stay Local!, New Orleans, La.; Leon Steele, Louisiana State University, Baton Rouge, La.
Branding Your Main Street and Downtown
Ben Muldrow, Tripp Muldrow, Arnett Muldrow & Associates, Greenville, S.C.
Jan Miller, Stacy Pair, Mississippi Main Street Association, Columbus, Miss.
Using Podcasts to Attract a Global Audience
Rob Pyles, Audissey Guides Media, East Boston, Mass.; Vera Sansalone, Sandra Scaffidi, Main Street Fairmont, Fairmont, W.Va.
Event Lifecycles: The Power of Analysis
Donna Ann Harris, Heritage Consulting, Inc., Philadelphia, Pa.
Creative Marketing Tells Your Story: Meet Me in Port Townsend.com
Mari Mullen, Port Townsend Main Street Program, Port Townsend, Wash.
The 20 Ingredients of an Outstanding Destination
Roger Brooks, Destination Development International, Inc., Seattle, Wash.
Main Street 101: Promotion
Kathy La Plante, National Trust Main Street Center, Pembroke, N.H.
Design
The Second Oklahoma Land Run: The MAPS Plan that Saved Downtown
Devery Youngblood, Chickasaw Nation.
Too Modern for Main Street? Deciding What To Keep – or Lose – From Your 1950-70s Era
Adrian Scott Fine, National Trust for Historic Preservation, Washington, D.C; Mindy Crawford, Preservation Pennsylvania, Harrisburg, Pa.
In-Store Visual Merchandising: Big Bang, Little Bucks
Susan Shaddox, Main Street Arkansas, Little Rock, Ark.
Karen Dye, Newkirk Main Street, Newkirk, Okla.
Main Street by Design: From Awful Space to Great Place
John Woods, Revitalization by Design, Naselle, Wash.
Form-based Codes Through Partnerships: Refreshing Real Estate Development
Paul Dreher, City of Newport, Newport, Vt.; Todd Scott, King County Historic Preservation, Seattle, Wash.; Patricia Sears, Newport City Renaissance Corporation, Newport, Vt.
Nuts and Bolts of Downtown Circulation
Keith Tianen, Downtown Solutions, LLC, Pinckney, Mich.
Arts Movement in Downtown Tyler
Beverly Abell, Heart of Tyler Main Street Program, Tyler, Tex.
Main Street 101: Design
Lauren Adkins, National Trust Main Street Center, Washington, D.C.
