2012 Conference Schedule
For session handouts look for handouts available after the session title.
Alphabetical listing of sessions and courses
Saturday, March 31
2:00 - 6:00 p.m.: Conference Registration Open
Sunday, April 1
7:00 a.m. - 5:30 p.m.: Conference Registration Open
Educational Tours
- 9:00 a.m.-5:00 p.m.: Finding A Way to Freedom: Explore the Stories, Sites and Landscapes of Harriet Tubman*
- 10:00 a.m.-2:00 p.m.: Cultivating Main Street: Implementing Urban Agriculture in Baltimore*
- 10:00 a.m.-5:30 p.m.: Critical Mass–Sustaining a Great American Main Street*
Main Street Approach Overview
- 8:30-10:30 a.m.: Introduction to Organization (handout available)
- 10:45 a.m.-12:00 p.m.: Introduction to Economic Restructuring (handout available)
- 1:30-2:45 p.m.: Introduction to Promotion (handout available)
- 3:00-4:15 p.m.: Introduction to Design (handout available)
Educational Tour
- 1:00-4:00 p.m.: Baltimore Main Streets Overview*
2:00-5:00 p.m.: Advanced Topics: An Interactive Exchange for Seasoned Main Street Managers*
4:00-5:00 p.m.: New Attendee Orientation
6:00-9:00 p.m.: Opening Reception
Monday, April 2
7:00 a.m.-5:30 p.m.: Conference Registration Open
9:30-11:30 a.m.: Opening Plenary Session (Locavesting handout available)
Educational Tours
- 12:30-3:30 p.m.: Baltimore Main Streets Overview* SOLD OUT
- 1:00-5:00 p.m.: Not Just For Buildings: Adopting Most Endangered Lists To Raise Community Awareness*
- 1:00-5:00 p.m.: The Frederick Wine Trail*
1:00-7:00 p.m.: Main Street Expo Open
Educational Tour
- 1:15-3:15 p.m.: Looking Up Downtown: The Architecture and History of Baltimore’s Central Business District* SOLD OUT
2:00-3:15 p.m.: Crash Courses
- Outdoor LED Lighting
- Boulevard Banners and Lighting 101
- What the Heck is is a CLG (Certified Local Government) and How Can it Work With My Main Street
- Secondary Glazing Options for Historic Buildings
2:00-3:15 p.m.: Educational Sessions
- Give your District New Life in 2 Days For Less Than $2,000
- Big Box, Small Box – Preparing for National Chains
- Recruting Volunteers - No More Excuses (handout available)
- The New Economy is Now Is Your Business Community Entrepreneurial Enough to Compete? (handout available)
- Leveraging a Regional Strategy for Local Success
2:00-5:00 p.m.: Urban Main Streets Summit (handout available)
2:45-3:15 p.m.: Crash Courses
- The Keys to Site Furniture Selection
- Modernizing Your Marketing
- How to Make Your Storefront Match Your Building
- Holiday Lights Drive Sales
3:45-4:15 p.m.: Crash Courses
- Union Metal Lights Poles - The Real Thing
- Preserve American Communities
- In Case of Emergency, Tools for Effective Local Disaster Planning and Recovery
- How To Leverage Mobile Technology to Energize Your Main Street
3:45-5:00 p.m.: Educational Sessions
- Art In The Heart: Three Community Perspectives of Revitalization Efforts Through Art
- Community Partnerships + Strategic Doing = Results You Can Plan On
- The Return of the Corner Grocery and Community Gathering Space
- Reinventing Your Sponsorships for Success (handout available)
4:30-5:00 p.m.: Crash Courses
- Streetscapes Using Real Brick Pavers
- How to Green a Main Street Building
- Designing Your Main Street Audio System
- Cash Mobs! (handout available)
5:00-7:00 p.m.: Main Street Exhibitor Reception
6:40-7:00 p.m.: Passport Raffle
Tuesday, April 3
7:30 a.m.-5:00 p.m.: Conference Registration Open
8:00 a.m.-2:00 p.m.: Main Street Expo Open
8:30-10:00 a.m.: General Session: Preservation as an Economic Engine: Just the Facts (handout available)
10:30-11:45 a.m.: Educational Sessions
- Building Strong Relationships: How to Help Your Local Officials Say Yes (handout available)
- Building An Effective Online Community Strategy
- The Public Realm and Forgotten Spaces as a Framework for Revitalization (handout available)
- Engaging African Americans on Main Street
10:30-11:00 a.m.: Crash Courses
- Introduction to Smartphone Media
- Raising Funds and Securing Sponsorship for Your Next Event
- Finding Your Way Around Wayfinding: Community Wayfinding 101
- Sketching Up a Volunteer-driven 3D Main Street
11:15-11:45 a.m.: Crash Courses
- Fundraising and Engagement with Light Pole Banners
- Main Street Trash Cans by Glasdon, Inc. - CANCELLED
- National Register and Local Listing Explained
- Trends in Commercial Real Estate
Educational Tours
- 10:30 a.m.-6:00 p.m.: Leveraging Investment and Creativity with Arts and Entertainment Districts* SOLD OUT
- 12:30-3:30 p.m.: NTCIC Tour of Historic Tax Credit Investments in Baltimore*
- 1:00-4:00 p.m.: Community Gardens in Emerging Neighborhoods*
- 1:00-5:30 p.m.: The Beer of Baltimore Main Streets* SOLD OUT
1:40-2:00 p.m.: Passport Raffle
2:00-3:15 p.m.: Educational Sessions
- Comprehensive Branding: Engage, Inform, Involve and Inspire (handout available)
- Dynamic Planning for Main Street Revitalization
- Increasing Downtown Livability Through Sustainable Water Management Practices
- Retailing: Where Do We Go from Here? Being Small, but Thinking Big? Being BIG, but Thinking Small?
- The Perils of Advocacy: How to Advance Your Cause in Difficult Situations
- Coordinating Efforts: Main Street's Impact on Baltimore Neighborhoods
2:00-2:30 p.m.: Crash Courses
- 8 Online Strategies to Help Grow Your Downtown (handout available)
- Main Street Financing: It's On Main Street
- To Tweet or Not to Tweet
2:45-3:15 p.m.: Crash Courses
- Main Streets Are Great Places in America
- Managing Data Without Losing Your Mind
- What the Heck is a CLG (Certified Local Government) and How Can it Work With My Main Street
2:00-5:00 p.m.: From Surviving to Thriving: A Main Street Managers Roundtable*
3:45-5:00 p.m.: Educational Sessions
- Community Kitchens: Making Food, Entrepreneurs and Jobs Downtown (handout available)
- Engaging Immigrant Business Owners in the Main Street Model (handout available)
- I Wish Someone Would Re-develop That Building
- Parking Management Strategies to Unlock Downtown Vitality (handout available)
- Rediscovering Your Fund Raising Plan
- Blending New Construction into Main Street
3:45-4:15 p.m.: Crash Courses
- In Case of Emergency: Tools for effective Local Disaster Planning and Recovery
- Putting the Newest Social Media Craze - Pinterest - to Work for You (handout available)
- National Trust Diversity Initiatives
4:30-5:00 p.m.: Crash Courses
- Using the Right Words to Sell Main Street
- Where to Find Technical Assistance for Preservation (handout available)
- Discovering Main Street with QR Codes
6:30-9:00 p.m.: Main Street Bash*
Wednesday, April 4
8:30-10:00 a.m.: General Session: Ain't That Preservation (handout available)
10:30-11:45 a.m.: Educational Sessions
- Designing Main Street: Complete Streets Policies Create Inviting Main Streets (handout available)
- Boost Your Program Impact and Balance Your Budget (handout available)
- Pop Ups on Main Street? Three Real-World Tests of a Business Development Strategy (handouts available)
- Rediscover Main Street's Markets: Community Economic Summit (handout available)
- Revitalizing Downtown While Bolstering Partnerships with CDBG Dollars (handout available)
- Using the Arts for Economic Development on Main Street
- 50 Successful Retail and Business Promotions
10:30-11:00 a.m.: Crash Courses
- How to Green a Main street Building
- Running a Visitor's Center: A Front Line Welcome and Revenue Source
- Threats to Important Federal Programs Affecting Main Street
11:15-11:45 a.m.: Crash Courses
Educational Tours
- 10:15 a.m.-12:15 p.m.: Station North: Where Arts and Entertainment Mean Business*
- 10:30 a.m.-12:30 p.m.: Baltimore Heritage Walk*
12:00-1:15 p.m.: Closing Plenary Session (handout available)
