2012 Opening Plenary Session
| Hilton Baltimore, Holiday Ballroom | Posted: Monday, 9:30-11:30 a.m.
Small businesses are the backbone of the American economy, generating 80 percent of jobs and half of the GDP. They also create the foundation for healthy, diverse neighborhoods and strong local economies. Amy Cortese, author of Locavesting: The Revolution in Local Investing and How to Profit From it, asks, why are we starving these vital enterprises? Cortese, an award-winning journalist, will explain how a small shift in investment away from multinational corporations toward locally owned enterprises can reap enormous economic and social benefits. Locavesting is a call to rethink the way we invest so that we support the small businesses that create jobs and healthy, resilient communities. Just as “Buy Local” campaigns have found that a small shift in purchasing from chains to locally owned enterprises can reap outsized benefits for a community, so, too, can a small shift in our investment dollars.