Introduction to Promotion
Main Street Overview| Hilton Baltimore, Holiday 1/2/3 | Posted: Sunday, 1:30-2:45 p.m.
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An important part of revitalizing your district is changing public perceptions of the area and using special events and business promotions to bring people back to the community. Learn how to identify your target audience, produce promotions that appeal to them, and build awareness about what your commercial district has to offer. Find out how to create a balanced calendar of events and glean ideas for image-building promotions and festivals that other Main Street programs have found successful.
