Comprehensive Branding: Engage, Inform, Involve, and Inspire

| Hilton Baltimore, Holiday 2 | Posted: Tuesday, 2:00-3:15 p.m.

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Comprehensive Branding

With the unprecedented availability of communications and the intense competition for investment, downtowns must manage their most valuable asset: their brand. Learn about the key elements of successful branding so you can develop an effective brand message to drive activity, increase community involvement, and engage the right audience. Find out how to develop a plan of action; use the latest marketing tools, including social media; and integrate planning and promotions into a strong brand.

Learning Objectives:
  • Learn how to identify unique attributes in order to differentiate your message and create a powerful brand.
  • Learn key processes in strategic downtown planning that will support the brand and increase community involvement.
  • Explore new ways to integrate and utilize social media campaigns in order to drive interest, activity and involvement while reinforcing your brand.
  • Get key steps to building a sound plan of action for creating and managing a powerful downtown brand.


For more information contact:

John Greavu, Boom Advertising;

Jacob Hurt, Urban Initiatives