Community-driven Business Recruitment: Four Real-life Approaches to Filling

Learning Approach:Best Practices

| Sheraton New Orleans, Napoleon A | Posted: Monday, 3:15-4:30 p.m.

The retail marketplace is increasingly competitive. Communities that fail to recognize and respond to market changes cannot successfully compete with other retailers. Hear how volunteers in four Michigan Main Street communities have utilized market studies and unique partnerships to fill vacancies in their downtowns. Learn how, with limited budgets, communities can create effective recruitment strategies and implement them.

Learning Objectives:

  1. Discover how to use and modify templates for recruitment.
  2. Learn how to apply some of the strategies shared in the session.
  3. Find out how to assemble the appropriate people to successfully create a recruitment program.
  4. Learn how to create a recruitment program from scratch on a limited budget.


For more information contact:

Dana Kollewehr, Grand Haven Main Street DDA
Dana Kollewehr holds a Bachelor of Arts degree in Public Administration from Michigan State University and is currently the Executive Director of the Grand Haven, Michigan Main Street Downtown Development Authority. She been with the organization since 2006 where she has led the downtown district through over 12 million in public improvements including a snow melting system, a successful Master Level Main Street community, a dynamic re-branding initiative and many more projects. Dana has called downtown Grand Haven her "downtown" since she was a young girl and has since had the pleasure of being an integral part of shaping the downtown in her role.