Finding Funding for Local Projects: What, When, Where, and How?

Learning Approach: best Practices

| Sheraton New Orleans, Napolean B | Posted: Monday, 9:45-11:00 a.m.

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Finding Funding

Have you spent hours on a grant application only to learn that it wasn’t funded? Shied away from making the big ask? Thought a professional grant writer was required? Money is available for your local preservation projects, and you can get it! Learn steps for successful grant writing, find out how to identify potential funders, and discover little ideas that can go a long way. Representatives from the National Park Service will provide an overview of grants writing. The session will also feature two case studies: one will discuss a unique fundraising challenge that used web fundraising with social media, and the other will explain how a $1.6 million federal grant was secured to launch a state Main Street program.

Learning Objectives:

  1. Learn that anyone can write a grant application or fundraise.
  2. Identify new ways to raise funds that also serves to build awareness, excitement, and investment in the community.
  3. Provide sustainable fund-raising success using new web tools and social media.
  4. Understand what funders, both private and public, are looking for in a project. Learning Objectives:


For more information contact:

Megan Brown, National Park Service
Megan works as the Certified Local Government National Coordinator within the State, Tribal, and Local Plans and Grants Division of the National Park Service in Washington, DC. She works with over 1830 communities certified as having a commitment to preservation in partnership with the State Historic Preservation Offices in all 50 states. Through partnerships and the allocation of Historic Preservation Fund grants to local communities, Megan helps local preservationists take on projects to engage and save their communities. In addition she manages grants from the Historic Preservation Fund, including: Save Americas Treasures, Preserve America and annual funding to fifteen State Historic Preservation Offices.

Roxanne Eflin, Maine Downtown Center
Roxanne is Senior Program Director for the Maine Downtown Center (part of the Maine Development Foundation). She served as Executive Director of Maine Preservation and has worked extensively in downtown revitalization and historic preservation. Roxanne's has a Master's Degree in Urban Planning and Historic Preservation and is a Certified International Tour Manager.

Liz Williams, Gadsby's Tavern Museum
Liz has been in her position at Gadsby's Tavern Museum for 9 years managing day to day of the museum plus marketing and social media. Prior to that worked for the National Trust for Historic Preservation at Woodlawn/Pope-Leighey and also managing their training and National Honor Awards programs. Liz helped fundraise during a unique challenge by utilizing the fundraising website Razoo. This effort was entitled, "Spring2ACTion and hosted by ACT for Alexandria, and ACTion Alexandria. ACT is a community foundation seeking to raise the level and effectiveness of community engagement and giving for the benefit of all Alexandria. ACTion Alexandria connects neighbors and organizations to share ideas, take action and make an impact. Total dollars raised in 24 hours of giving equaled $319,333. Total donors were 3698. 72 non-profits participated in the event, all from within the City limits. Find out how you too can work with this fund-raising tool to help in bricks and mortar projects, or grant matching dollars from a city administrator who successfully used the event to raise matching funding for a city grant project. Other topics will include using social media to foster fund-raising campaigns

Jennifer Wellock, National Park Service
Jennifer is an architectural historian and technical reviewer with the National Park Service's State, Tribal and Local Plans and Grants department. She is responsible for reviewing NPS funded historic preservation projects for conformance to National Park Service guidelines. Her role includes acting as the environmental compliance officer for the Save America's Treasures and Preserve America grant programs and working with applicants to craft successful preservation projects. Prior to moving to Washington, she was employed at the Virginia Department of Historic Resources as an architectural historian responsible for tax credit review. Formerly she served as the Development Associate for the Stonewall Jackson Foundation in Lexington, Virginia where she directed the Annual Fund campaign and other fund-raising activities. A native of Long Island, New York, Jennifer is a graduate of Columbia University's Masters Degree in Historic Preservation and is a member of the Vernacular Architecture Forum and the Association for Preservation Technology DC