Introduction to PromotionLearning Approach: best Practices
| Sheraton New Orleans, Napoleon D | Posted: Sunday, 10:30-11:15 a.m.
An important part of revitalizing your district is changing public perceptions of the area and using special events and business promotions to bring people back to the community. Learn how to identify your target audience, produce promotions that appeal to them, and build awareness about what your commercial district has to offer. Find out how to create a balanced calendar of events and glean ideas for image-building promotions and festivals that other Main Street programs have found successful.
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Kathy La Plante is a senior program officer with more than 23 years of Main Street experience. Her expertise at National Main Street Center is building organizational capacity and developing promotional programming. Her work primary revolves around providing direction in program start ups at the local, regional and statewide levels, working most recently to establish the Portland, Oregon and Idaho Main Street programs. Annually she conducts assessments of statewide programs, and conducts new coordinator orientation. Kathy served as the first director/state coordinator for New Hampshire Main Street Center from 1996 until 2006 where she provided technical assistance and training for 23 new Main Street communities, including two winners of the Great American Main Street Award. Prior to that, she spent seven years as the executive director for the Chippewa Falls (Wisconsin) Main Street Program, a 1996 winner of the GAMSA. Prior to beginning her Main Street career, Kathy was in retail management for 12 years, with 10 years spent working for Spurgeon’s department stores in Wisconsin, Minnesota, and Iowa. She attended the University of Wisconsin - Stout (Menomonie).